Marketing Manager

·       Execute BDN’s internal and external communications and integrated marketing campaigns for customers and contractors.

·       Develop, maintain, and enforce BDN’s brand and visual identity standards.

·       Manage BDN’s website (with BDN’s outsourced web developer), intranet (with IT), digital marketing, and corporate social media, including content, SEO, AI optimization, and inbound lead management.

·       Manage BDN's online reputation. Monitor and respond to reviews and comments on Glassdoor, Google Reviews, and Facebook.

·       Provide creative input and manage the marketing collateral library, producing presentations, case studies, web content, newsletters, advertisements, and sales tools.

·       Manage relationships with marketing vendors, including LinkedIn, BDN’s web developer, and branded merchandise suppliers.

·       Support talent acquisition marketing, including campus recruiting for the internship program and production hires.

·       Oversee the Contractor Care Program and contractor marketing and communications, including the Contractor Loyalty and Recognition Program.

·       Other duties as assigned.

·       At least five years of marketing experience, including at least three years leading marketing initiatives, teams, or cross-functional projects. Staffing-industry experience is highly desirable.

·       Bachelor’s degree in marketing, business administration, communications, or a related field.

·       Ability to develop and execute marketing strategies aligned with business objectives, including brand management, communications, demand generation, and collateral development.

·       Strong written and verbal communication skills, with the ability to develop compelling messaging and content for employees, contractors, customers, and external partners.

·       Strong knowledge of digital marketing channels, including website and intranet content, SEO, AI optimization, PPC/search engine marketing, social media, email, and content marketing. Experience with CRM and marketing automation platforms.

·       Ability to lead by influence, coordinate cross-functional resources and third-party vendors, and collaborate effectively with Sales, Recruiting, and other internal teams.

·       Experience managing marketing vendors, creative projects, websites, social media, events, online reputation, recruiting support, and contractor or customer engagement programs.

·       Results-oriented approach with experience tracking leads, analyzing marketing metrics, measuring program performance, and demonstrating ROI.