Content Creator

• →Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
• →Create platform-native content, including short-form video, visuals, and storytelling posts
• →Develop a recognizable and consistent brand presence across social channels
• →Experiment with tone, format, and narrative
• →Monitor engagement and performance, using insights to refine content direction
• →Consult on executive social media strategy

• Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
• Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
• Own promotional content and campaigns to drive attendance and engagement for live webinars
• Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
• Build repeatable webinar series over time
• Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life

• Help define how the Blackthorn brand shows up through content and media across owned channels
• Translate company strategy, product value, and customer insight into clear, compelling narratives
• Apply and evolve brand voice and tone through real-world content
• Bring forward creative ideas, content series, and new formats — and test what resonates

• Develop hypotheses around content formats, narratives, and channels
• Launch experiments with clear goals and success metrics
• Analyze results and turn insights into actionable recommendations
• Help evolve content direction based on real-world performance

What we look for:

• 4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
  • Event industry and/or event technology experience preferred
• Exceptional writing and editing skills, with a portfolio you’re proud of
• Experience creating content across formats (written, social, video)
• Experience using AI tools to support creative workflows
• Strong instincts for voice, tone, and what makes content feel “on brand”
• Curiosity and enthusiasm for experimentation and trying new approaches and technologies
• Ability to balance creativity with performance insights
• Strong collaboration skills and comfort working cross-functionally
• Familiarity with SEO & AEO best practices and content performance metrics

Blackthorn turns any organization's Salesforce® CRM into event planning software powered by their connected data. We're a growing, distributed team with teammates across the globe, and we build Salesforce-native tools that help teams create events, engage attendees, process payments, and measure success — all without leaving their CRM. Our customers range from tiny nonprofits to global corporations, and our products are known for going live in hours, not weeks. We believe the best enterprise software should feel as intuitive as the apps you use every day.

A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through occasional team meetups (as we're remote). Challenge. We're trying to move as quickly as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life, "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this.

While we are a remote-first culture, we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI