Retail Activation Manager

• Competitive base salary with performance based bonus opportunity.
• Comprehensive benefits package, including employer paid medical coverage for employees, 401(k) with company match, paid time off, and holidays.
• Hybrid work environment with regular collaboration alongside an experienced marketing leadership team.
• Opportunity to influence and improve a rapidly expanding national field marketing program.
• Strong internal support, modern reporting tools, and opportunities for long term career growth.
• Company paid business travel and expense reimbursement.

• Lead and coach a team of remote Brand Ambassadors responsible for executing retail activation programs across multiple regional markets.
• Ensure consistent execution of premium consumer experiences while maintaining high brand standards.
• Travel regularly to support field teams, provide coaching, conduct market visits, and strengthen retailer relationships.
• Monitor activation performance, consumer engagement, and operational KPIs while identifying opportunities for improvement.
• Collaborate with marketing, sales, and cross functional teams to ensure activation programs support broader business objectives.
• Evaluate field feedback and recommend enhancements that improve execution, reporting, and program effectiveness.
• Coordinate scheduling, training, and performance management for field representatives.
• Ensure compliance with company policies, industry regulations, and retail partner requirements.
• Utilize internal reporting platforms and Microsoft Office tools to track results and communicate business insights.
• Represent the organization professionally with retailers, distributors, and internal stakeholders.

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Three or more years of experience in field marketing, retail activation, event marketing, or consumer engagement within beverage, liquor, tobacco, vape, energy drinks, or another consumer packaged goods environment.
• Demonstrated experience leading, coaching, and motivating distributed field teams while maintaining a premium brand image.
• Strong organizational, communication, and leadership abilities.
• Comfortable working independently, making sound decisions, and adapting to changing priorities.
• Experience building relationships with retailers and field partners.
• Basic Microsoft Excel proficiency and experience using Microsoft Office applications.
• Experience working with reporting or business intelligence platforms is helpful. Training on internal systems will be provided.
• English fluency required. Spanish language skills are a plus, particularly when supporting Texas markets.
• Valid driver's license required.
• Willingness and ability to travel approximately 40 percent throughout multiple regional markets.

Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS