Head of Product Led Growth

Bosta is on a mission to revolutionize the e-commerce post-purchase experience. We're building end-to-end logistics infrastructure, from first mile to last mile, powered by tech that puts customers first. As we scale toward 1M+ parcels/day, growth is no longer just a marketing function: it's a product discipline embedded in everything from consumer services to Payments and merchant ecosystem tooling.

We're hiring a Head of Growth (Product-Led) to own how Bosta acquires, activates, monetizes, and retains users through the product itself, not just campaigns. This is a hands-on leadership role sitting inside the Product function, blending product management, growth strategy, performance marketing, and data science into a single accountable owner.

You'll lead the squads that directly drive Bosta's consumer and merchant growth loops: Growth, Ecosystem, Consumer App, and Payments, and you'll be judged on outcomes (activation, conversion, retention, revenue), not feature output.

Bosta's ecosystem spans consumer-facing apps, merchant tools, and the internal systems that power Operations, Support, and Sales. The Consumer App, Payments, and Ecosystem (e.g., Shopify integration) surfaces are the primary growth levers, where UTM attribution, promo mechanics, loyalty, VAS attach, and merchant funnel design directly move the business. This role owns the strategy that ties all of it together.

• Own the product-led growth strategy across the full funnel: acquisition → activation → monetization → retention, for both consumer end-users and merchants.

• Translate Bosta's scale ambitions (250K → 1M parcels/day) into a growth roadmap spanning Consumers, Payments, and Ecosystem squads.

• Define and defend board-level growth asks (budget, resourcing, experimentation capacity) with data-backed business cases.

• Design and ship in-product growth mechanics: onboarding flows, activation nudges, promo/referral systems, loyalty and VAS attach, pricing/packaging experiments.

• Own the merchant growth funnel (vertical-based signup, activation, bundle utilization) and consumer monetization surfaces (Payments Revenue, VAS Attach Rate, Escrow completion).

• Build and scale the experimentation engine: A/B testing, feature flagging, and rapid iteration loops across squads.

• Directly own performance marketing strategy and execution: paid acquisition channels, CAC/LTV targets, campaign planning, and budget allocation.

• Integrate paid and organic growth loops with in-product mechanics (e.g., UTM attribution, promo codes, "Fulfilled by Bosta" campaigns).

• Own the growth KPI framework end-to-end (activation, conversion, retention, CAC/LTV, revenue per user/merchant) and report on it in regular business reviews.

• Partner with Data/Analytics to build cohort, funnel, and attribution models that inform squad-level prioritization.

• Hire, coach, and manage a team of product managers across Growth, Ecosystem, Consumers, and Payments.

• Set squad-level OKRs and hold direct reports accountable to growth outcomes, not just delivery velocity.

• Partner with Engineering, Commercial, CX, and Data Science to launch and scale growth initiatives.

• Represent Growth at board-level and senior leadership forums, presenting strategy, metrics, and trade-offs clearly.