Assistant Store Manager - Boston Scally

There’s a certain vibe in Boston, it starts with the people. It’s the sarcasm, the grit, the rugged charm, and the unmistakable culture that defines the city. Boston Scally Company was built to capture that spirit through one of Boston’s most iconic pieces of headwear: the scally cap.

We create quality caps and apparel that reflect a blue-collar mentality and a tough, humble, and loveable attitude. If you understand Boston, you understand us.

• Own the outcome
• Move with purpose
• Speak truth, listen fully
• Learn and share
• Drop the ego
• Build for the long haul

The Assistant Store Manager supports the Store Manager in leading our Waltham retail location, helping deliver an authentic, high-energy customer experience rooted in Boston Scally’s bold, hardworking spirit.

This is a hands-on leadership role focused on sales, team development, and daily operations. As a key representative of the brand, you’ll help foster a welcoming, community-driven environment where customers feel connected to Boston Scally and proud to wear it.

This is an exciting opportunity to contribute to a growing brand, help shape the in-store experience, and build strong retail operations from the ground up.

• Lead by example on the sales floor, delivering exceptional, engaging customer service
• Build strong relationships with customers and foster a sense of community
• Act as a brand ambassador by actively wearing, promoting, and educating customers on products
• Support achievement of sales, conversion, and productivity goals

• Support daily store operations and assume leadership responsibilities in the Store Manager’s absence
• Maintain a clean, organized, and visually compelling store environment
• Assist with scheduling, store coverage, and operational readiness
• Ensure compliance with company policies and procedures

• Execute visual merchandising and floor sets aligned with brand storytelling
• Assist with inventory management, including receiving, restocking, and organization
• Participate in cycle counts, physical inventory, and reconciliations

• Support hiring, onboarding, training, and coaching of store associates
• Help create a positive, collaborative, and performance-driven team culture
• Provide feedback and insights to improve team effectiveness and store performance

• Monitor sales trends and product performance, sharing insights with leadership
• Stay informed on local market trends, competitors, and community opportunities
• Partner with cross-functional teams (E-Commerce, Marketing, Customer Experience) to support a seamless omnichannel experience

• 1–3 years of retail experience; leadership or keyholder experience preferred
• Strong organizational skills and attention to detail
• Excellent communication skills with the ability to represent the brand authentically
• Ability to multitask and adapt in a fast-paced retail environment
• Passion for streetwear, fashion, and brand storytelling
• Appreciation for Boston culture and the Boston Scally brand
• Bachelor’s degree or equivalent experience preferred

• Ability to stand and move for extended periods during shifts
• Comfortable lifting and carrying up to 25 lbs
• Ability to work both on the sales floor and in stockroom environments
• Availability to work evenings, weekends, and peak retail periods