Associate Director, Planning

• 4+ years of experience in media planning, with deep digital and performance media expertise
• Experience working on performance-driven accounts (e.g., leads, sign-ups, donations, subscriptions), ideally within the Non-Profit sector or on large-scale clients ($30M+ in annual media spend)
• A proven track record of developing and executing full-funnel, cross-channel media strategies that balance efficiency with growth
• Deep understanding of the digital media landscape, including programmatic, social, and search
• Strong experience with media planning and optimization tools (incl. Commspoint, Nielsen Media Impact, Comscore, Ad Intel, etc.)
• Demonstrated expertise in audience strategy and segmentation, including syndicated research tools (MRI, GWI) and first-party data (predictive modeling, lookalike audiences, etc.)
• Experience translating complex datasets into clear insights, implications, and recommendations
• Advanced understanding of media measurement and analytics, including digital and traditional KPIs, marketing mix modeling, and multi-touch attribution
• Strong storytelling, presentation, and client communication skills, with the ability to distill complex plans into clear, compelling narratives
• Proficiency with advanced analytics and data visualization tools

• You’ll deliver incremental growth for your clients
• You’ll actively develop the careers of those around you
• You will be a positive contributor to our culture
• You will develop processes and systems that enable you to be promoted.

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

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