Senior Product Marketing Manager, Orchestration

Braze is looking for an experienced product marketer to own the go-to-market strategy and positioning for our orchestration products. In this role, you will work to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new products and features to market, serve as the resident GTM expert for your product area, amplify our story through marketing campaigns and collateral, and enable GTM teams.

We’re looking for an enthusiastic product marketer who excels at storytelling and problem-solving. The ideal candidate must be able to turn complex concepts into simple stories, proactively recommend and deliver solutions, and be comfortable leading in a fast-paced, dynamic environment.

Responsibilities:

• →Develop a strong understanding of our core buyer personas and end users
• →Proactively identify opportunity areas and make recommendations about growth and retention strategies
• →Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• →Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
• →Partner closely with the BrazeAI™ product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and credibly tied to customer outcomes
• →Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories) 
• →Independently lead product launches and releases for new products, features, and enhancements
• →Serve as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
• →Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish
• →Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities

• 6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy, particularly in AI and marketing automation, with demonstrated ability to understand and clearly explain concepts like agentic AI and journey orchestration to both technical and non-technical audiences
• Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
• Proven track record working collaboratively to take new products and features to the market and drive their continued success
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results
• Natural curiosity and empathy for customers and their challenges

Bonus:

• Experience in B2B marketing, with exposure to both enterprise and SMB businesses
• Experience marketing products that sit at the intersection of data, AI, and customer experience
• Familiarity with journey orchestration tools, decisioning engines, or AI-assisted marketing platforms

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $103,000 and $154,000/year, with an expected On Target Earnings (OTE) between $119,000 and $177,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

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