Associate Director, Marketing, International

BridgeBio is a biopharmaceutical company dedicated to discovering, developing, and delivering transformative medicines for patients living with genetic diseases and genetically defined cancers. Since our founding in 2015, we have built a diverse portfolio of more than 20 drug development programs, ranging from early discovery to late-stage clinical trials, across multiple therapeutic areas including precision oncology, cardiology, endocrinology, neurology, and renal disease. We have already achieved regulatory approval for three therapies and continue to advance promising science from academia into meaningful treatments for patients worldwide. 

BridgeBio is a global biotechnology company with our Global Headquarters located in San Francisco, USA, and our International HQ located in Zug, Switzerland. Since establishing our European presence in 2021, we’ve been building empowered, high-performing teams across countries — with experienced colleagues who move quickly, take ownership, and are fueling the company’s international growth. 

At BridgeBio, you’ll find an energetic and collaborative culture where pragmatism meets bold decision-making. We embrace uncertainty with confidence, guided by our commitment to making a meaningful impact for patients. Our people are trusted and empowered, united by urgency, purpose, and the drive to advance science for patients around the world. 

To learn more about our story and company culture, visit us at https://bridgebio.com

The Associate Director, Marketing, International will report to the Director, Marketing, International and serve as a key partner in executing integrated strategic and tactical marketing plans across BridgeBio’s international portfolio. In this role you will be responsible for leading the execution of brand strategies, partnering with countries to ensure successful launches for priority assets, and ensuring operational excellence. You will work cross-functionally to translate strategy into high-impact patient and customer centric initiatives. This includes omnichannel disease awareness and brand campaigns, driving company awareness, and developing and executing programs to address key barriers in the patient journey and diagnostic pathway (incl. genetic testing) in collaboration with external partners.

• Lead the execution of international marketing plans for priority assets, ensuring alignment with brand strategy and timelines, and lead the roll out of above-market workstreams and initiatives across international markets, ensuring consistency, quality and strategic alignment across markets
• Translate scientific data into compelling branded and unbranded narratives
• Lead the development of international marketing campaigns and programs including disease awareness and promotional materials
• Lead the development and execution of programs to improve diagnostic pathways and shorten the patient journey (incl. genetic testing programs), including assessing and identifying potential partners, and driving compliant and efficient collaboration with external stakeholders
• Support disease awareness strategies in underdiagnosed or emerging disease areas and collaborate with Medical and Patient Advocacy teams to shape the treatment landscape
• Lead marketing efforts to establish BridgeBio as a key partner in international markets in alignment with corporate strategy

• Drive alignment with local teams to ensure successful implementation of marketing campaigns and programs
• Lead the deployment of diagnostic programs in close partnership with local cross-functional teams and external partners
• Track and manage execution of key launch and readiness milestones across markets, ensuring risks are identified early and mitigated
• Own the identification, capture and dissemination of best practices across international markets
• Establish and lead frameworks and forums for knowledge sharing across countries to promote consistency and continuous improvement
• Partner with local teams to scale high-impact initiatives and adapt them effectively across geographies
• Marketing lead for key congresses, driving execution of booth and marketing content, and support international congress planning and strategy

• Support the collection and synthesis of customer and patient journey insights to inform tactical execution and optimization, and identify opportunities to enhance engagement through marketing programs and to improve diagnostic pathways and shorten the patient journey through programs or partnerships
• Translate insights into actionable recommendations and ensure integration into ongoing tactical optimization and planning cycles
• Monitor performance of above-market initiatives and collect market feedback, providing recommendations for continuous improvement

• Define and continuously improve marketing processes, tools, and ways of working to enhance scalability, efficiency, and execution quality across international markets
• Manage marketing budgets and track expenditures to ensure efficient use of resources
• Coordinate with internal and external partners (agencies, vendors) to deliver high-quality marketing initiatives on time and within scope
• Develop and maintain project timelines, ensuring clear visibility of deliverables and dependencies across stakeholders
• Ensure all marketing materials and activities are compliant with applicable laws, regulations and internal policies

The above job description documents the general nature and level of work but is not intended to be an exhaustive list of activities, duties, and responsibilities required of job incumbents. Therefore, job incumbents are expected to perform all other duties as assigned or required, as training and experience allow.

• The role is based in Zug, Switzerland. The candidate should be based in Switzerland. No relocation is offered.
• Travel (15-20%) may be required to represent the company at medical conferences, presentations, and other meetings

• Minimum bachelor’s degree in communications, marketing, business, or life science
• 7+ years in biotech/pharma (rare disease experience required) with progressive responsibility in marketing or commercial roles
• Demonstrated pre- and post-launch marketing experience across key international markets
• Strong track record of successfully building and executing impactful marketing programs and campaigns in both affiliate and international roles
• Experience in developing and driving initiatives to address diagnostic pathway challenges in rare disease, including genetic testing programs

• Proven ability to lead and influence cross-functional teams, agencies and external partners, with a track record of delivering results in ambiguous environments and fostering a culture of openness, accountability and innovation
• Skilled at developing compelling branded and unbranded narratives and strong customer engagement plans, including both personal and non-personal promotion
• Self-starter with a strong ownership mindset, able to manage multiple priorities and deliver high-quality outcomes
• Strong project and operations leadership capabilities, with experience building structure and driving execution across complex, matrixed environments

• Flexible, pragmatic, and solutions oriented, with the ability to support multiple brands, indications, or therapeutic areas as needed
• Deep working knowledge of promotional regulations and compliance requirements for healthcare professional and patient engagement
• A global mindset with cultural agility; proficiency in foreign languages is considered a strong asset

• Market leading compensation 
• Hybrid work model - we value your flexibility in how you work, but encourage time in the office to strengthen our culture, collaboration, and sense of community
• We provide career development through regular feedback, continuous education and professional development programs
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities