Managing Director of Enrollment

Brilla Schools, a growing K-8 network in the Bronx, serves over 2,000 students with plans to expand to educate 3,000 across four elementary and four middle schools. Managed by Seton Education Partners, Brilla Schools are dedicated to forming students of strong wisdom and virtue.  Our classically inspired approach to education combines a content-rich curriculum, inquiry-driven learning, and a focus on virtues, while providing individualized support to meet each child’s unique needs.  A national leader in character education and supporting students with varying needs, over the past two years, Brilla alumni have secured spots in the most prestigious high schools in the tri-state area, earning over $3 million in scholarships and financial aid. Our staff are mission-aligned change-makers who believe in fostering a joyful, rigorous learning environment, and Brilla offers some of the most competitive salaries in the market to honor their dedication. With high expectations and a supportive community, we’re preparing students to excel in high school, college, and beyond.

• →Own and execute the network-wide recruitment and enrollment strategy across elementary and middle school portfolios.
• →Set annual and quarterly recruitment and enrollment goals in partnership with senior leadership.
• →Analyze full-funnel enrollment data including leads, applications, offers, yield, retention, attrition, discharges, and no-shows to forecast trends and proactively mitigate risk.
• →Monitor and manage the full enrollment funnel, ensuring strong follow-up, lead nurturing, and conversion practices.
• →Regularly evaluate enrollment initiatives and sunset low-impact strategies in favor of high-yield practices.

• Serve as people manager for the network-wide enrollment team, including Enrollment Managers, Student Recruiter Coordinators, and dotted line manager of Enrollment Captains.
• Set clear roles, expectations, performance metrics, and accountability structures.
• Lead regular 1:1s, coaching sessions, and performance check-ins.
• Identify skill gaps and coordinate onboarding, professional development, and training.
• Foster a collaborative, mission-driven team culture aligned to Brilla norms and goals.
• Make staffing recommendations, including role design, hiring needs, and organizational improvements.
• Ensure appropriate coverage, workload balance, and clear escalation pathways across campuses.

• Serve as system owner for SchoolMint, HubSpot, ATS, PowerSchool, and all enrollment-related workflows.
• Ensure systems are accurate, aligned, and efficient across platforms.
• Oversee network-wide data hygiene, cleanup, deduplication, and integrity efforts.
• Partner with Data and Operations teams to resolve system issues and streamline processes.
• Leverage data to drive forecasting, decision-making, and leadership reporting.

• Lead and oversee the annual enrollment lottery in full compliance with authorizer and state requirements.
• Ensure correct prioritization, offer management, documentation, and communication timelines.
• Maintain accountability for lottery setup, execution, and system readiness.
• Train enrollment staff on lottery procedures and compliance expectations.

• Own and manage network-wide student retention strategies in partnership with campus leadership and enrollment captains.
• Analyze attrition and discharge trends and identify root causes.
• Develop and adjust campus-specific retention plans to minimize withdrawals.
• Partner with school leaders to implement timely interventions for at-risk families.
• Track retention metrics and integrate insights into seat planning and projections.

• Design, standardize, and oversee high-impact enrollment events, including ACE events and New to Brilla events.
• Establish clear goals, timelines, staffing plans, and success metrics.
• Ensure events are family-centered, well-executed, and aligned to network priorities.
• Evaluate outcomes and continuously refine event models to maximize conversion.

• Ensure enrollment practices are timely, equitable, and family-centered.
• Oversee enrollment communications, outreach standards, and follow-up practices.
• Guide open houses, tours, community-based recruitment, and neighborhood outreach.
• Oversee Family Ambassador programs, Partner Parish outreach, and CBO partnerships.
• Identify and remove systemic barriers to enrollment and retention.

• Manage external recruitment, CRM, and enrollment and marketing consultants.
• Serve as primary point of contact for HubSpot optimization consultants, translating enrollment needs into workflows and reporting.
• Set scopes of work, timelines, deliverables, and success metrics.
• Evaluate consultant effectiveness and ROI.

• Engage with external partners (billboards, subway, out-of-home advertising).
• Identify and evaluate new marketing channels based on cost, reach, and yield.
• Coordinate with marketing and operations teams to ensure alignment with brand and timelines.
• Track campaign performance and make data-informed recommendations.

• Own and approve Standard Operating Procedures for all enrollment processes (applications, lottery, transfers, discharges, withdrawals).
• Ensure SOPs are documented, trained, and consistently implemented.
• Identify inefficiencies and lead continuous improvement efforts.
• Partner cross-functionally to strengthen workflows and execution.

• Serve as the primary enrollment liaison to senior leadership.
• Provide regular enrollment updates, projections, and risk assessments.
• Partner with campus leaders to align enrollment strategy with school culture and capacity.
• Support leadership decision-making with clear, actionable insights.

• Bachelor’s degree required
• 5+ years of enrollment, operations, or school-based leadership experience
• Experience managing teams and coaching staff
• Strong proficiency in Google Suite, Excel, and data systems
• Experience with SchoolMint, PowerSchool, ATS, HubSpot, or similar platforms strongly preferred
• Fluency in Spanish is a plus
• Demonstrated ability to quickly build productive and meaningful relationships with multiple stakeholders including school and network based staff, families, and community members 
• Proven ability to effectively support, collaborate, and partner with a variety of personalities and working styles and an openness and generosity of spirit in navigating differences
• A strong capacity to coach and develop others, providing guidance and support to ensure operational excellence and compliance across the network
• Project management expertise and the ability to drive efficiency and excellence in all aspects of work alongside and/or through others
• Optimistic self-starter with the ability to prioritize competing goals, exhibit flexibility, grace and sound judgment along with productive urgency in a fast-paced, entrepreneurial environment
• Ability to leverage data to drive operational decisions, identify trends, and implement strategic improvements to enhance overall effectiveness and compliance across the network.
• Strong strategic thinking, analytical and creative problem-solving skills
• Flexible and willing to perform other duties as assigned
• Ability to travel approximately 10-20% of the time, primarily within the US