Data & Insights Analyst, eCommerce & Retail Media

We are seeking a data-driven, commercially minded Data & Insights Analyst to own performance analytics across our third-party retail and marketplace channels. This role is the analytical engine behind our marketplace business — responsible for transforming retailer data from retail partners into clear, compelling stories that drive smarter advertising decisions, stronger retail media investments, and an exceptional customer experience.

• Own daily monitoring of marketplace performance across Amazon, Walmart, Walmart.com, Home Depot, and Lowe's including sales velocity, traffic, conversion, Buy Box ownership, and in-stock rates
• Deliver a concise daily performance recap highlighting wins, risks, anomalies, and emerging trends across all third-party retail channels
• Identify and escalate sudden drops in conversion, listing suppression, content compliance issues, or inventory risks in real time
• Partner with Advertising and Retail Media teams to assess daily campaign, promotion, and product performance across marketplace platforms
• Proactively surface opportunities tied to inventory levels, pricing changes, promotional cadence, and competitive activity
• Maintain clear visibility into digital shelf health including search ranking, content scores, glance views, and Buy Box percentage

• Monitor and analyze performance across the full marketplace customer journey — from search impression through conversion and repeat purchase
• Track and report on key marketplace KPIs including ROAS, ACOS, TACOS, CPC, CTR, impression share, new-to-brand metrics, sell-through rate, and share of voice
• Build dashboards and automated reporting to provide clear visibility into marketplace channel health and advertising performance trends
• Support pre- and post-campaign analysis to measure effectiveness of retail media investments across Amazon DSP, Amazon Sponsored Ads, Walmart Connect, and other retail media networks
• Partner with the advertising team to optimize keyword strategy, bidding, and budget allocation based on data-driven insights
• Develop competitive benchmarking and share of voice reports across all third-party retail platforms

• Design, implement, and analyze content, pricing, and promotional tests across third-party marketplace platforms to improve conversion and sales velocity
• Partner with eCommerce and Merchandising teams to develop data-driven hypotheses rooted in marketplace customer insights
• Quantify the revenue impact of testing and optimization initiatives across all retail channels
• Support new item setup analysis and digital shelf optimization to maximize product discoverability and conversion on third-party platforms

• Analyze marketplace customer behavior data including search trends, purchase patterns, review sentiment, and competitive positioning to understand shopper journeys
• Segment marketplace audiences by behavior, purchase lifecycle, and acquisition channel across Amazon, Walmart, and other retail partners
• Analyze customer reviews, ratings, and Q&A data across all retailer platforms to surface insights that inform product development, content strategy, and customer satisfaction initiatives
• Identify friction points across the third-party retail customer journey and recommend improvements to product content, pricing strategy, digital shelf presentation, and fulfillment performance
• Champion a customer-first mindset across all analytical work — every data point should connect back to the shopper experience

• Utilize Microsoft Business Central as the core ERP platform and integrate third-party retailer data to provide a unified view of marketplace performance
• Manage and optimize third-party retail intelligence and reporting tools including but not limited to Helium 10, Stackline, Profitero, Pacvue, Skai, Syndigo, or similar platforms
• Extract, reconcile, and synthesize data from Amazon Vendor Central / Seller Central, Walmart Supplier Center, Home Depot Supplier Hub, and Lowe's Vendor Portal
• Build automated reporting workflows to reduce manual data processing and improve reporting speed and accuracy across all retail channels
• Ensure data integrity and governance standards across all reporting systems and third-party platforms

• Ensure accurate tracking implementation across all marketplace analytics platforms and third-party reporting tools
• Work with eCommerce Operations and IT teams to maintain clean data pipelines and reporting frameworks
• Validate data integrity across platforms including Business Central, BI tools, and retailer-specific dashboards

• 5–8+ years of experience in eCommerce analytics, marketplace analytics, or retail media analytics — third-party retail experience strongly preferred over DTC-only backgrounds
• Deep hands-on experience with Amazon Vendor Central and/or Seller Central reporting
• Experience with Walmart Supplier Center, Walmart.com analytics, and/or Walmart Connect
• Familiarity with Home Depot and/or Lowe's vendor reporting portals
• Proficiency in Microsoft Business Central or similar ERP platforms
• Strong proficiency in:
• • Advanced Excel / Google Sheets
  • BI tools (Power BI, Tableau, Looker, or similar)
  • SQL (required)
• Strong understanding of retail media KPIs including ROAS, ACOS, TACOS, CPC, CTR, share of voice, and new-to-brand metrics
• Proven ability to translate complex marketplace data into clear, compelling business narratives and actionable recommendations
• Strong business acumen and ability to connect marketplace insights to revenue impact
• Excellent communication skills — able to present data stories to both technical and non-technical stakeholders

• Experience with third-party retail intelligence platforms such as Helium 10, Stackline, Profitero, Jungle Scout, Pacvue, or Skai
• Familiarity with Amazon DSP and Walmart Connect advertising platforms
• Experience with content syndication tools such as Syndigo/1WorldSync, & Salsify
• Knowledge of CPG, home goods, water products, or consumer durables product categories
• Experience supporting both advertising and eCommerce operations teams simultaneously
• Background in retail media planning, execution, and analysis
• Exposure to attribution modeling across marketplace and retail media channels
• Python experience for data extraction and automation
• Experience in multi-brand or high-growth eCommerce environments