Associate Director / Director of Marketing

 

 

 

 

We are looking for an Associate Director / Director of Marketing to serve as the core operational co-pilot and right hand to our SVP of Marketing. In this high-impact role, you will directly lead, manage, and drive execution across designated marketing operations, events, social media, and community teams. We need a fiercely execution-focused, results-driven leader who possesses an exceptionally sharp understanding of core marketing principles. The ideal candidate thrives in high-intensity environments, excels at driving team accountability, and is uncompromising when it comes to hitting deadlines and achieving operational excellence.

 

Team Leadership: Directly manage and provide strong, hands-on leadership to assigned marketing operations workflows, events, social media, and community teams (including driving performance for team members like Vickie).

Execution & Accountability: Act as the primary operational engine within your managed marketing functions, enforcing high accountability, rigorous tracking, and strict adherence to project deadlines without compromise.

Workflow Optimization: Translate marketing strategies into actionable operational workflows, optimizing resource allocation, and streamlining internal processes to maximize team output.

Cross-Functional Oversight: Oversee the end-to-end planning, execution, and quality control of assigned events, social media campaigns, and community growth initiatives.

Performance Metrics: Define, monitor, and optimize key performance indicators (KPIs) across all managed functions to ensure alignment with overall business growth.

Stakeholder Collaboration: Partner closely with the SVP of Marketing and cross-functional leaders to identify operational bottlenecks and implement swift, effective solutions.

Culture Driver: Cultivate a high-performance, resilient, and results-oriented team culture by setting an example of high commitment and strong work ethic.

8+ years of experience in general marketing management, marketing operations, or growth roles within tech, e-commerce, fintech, or fast-paced global environments.

Full professional fluency in both English and Mandarin Chinese (both written and verbal) is strictly required to collaborate effectively across regional teams and global stakeholders.

Deep, foundational understanding of core marketing principles ("common marketing sense"), campaign dynamics, and operational frameworks.

Proven track record of managing and scaling cross-functional teams with direct people-management responsibility.

An ultra-strong execution-focused and result-oriented mindset; highly resilient and comfortable making firm decisions under intense pressure.

Assertive leadership style with a proven ability to push teams forward, challenge excuses, and hold team members strictly accountable to timelines and deliverable quality.

Excellent communication and stakeholder management capabilities.

Prior professional experience within the crypto/Web3 industry is highly preferred, but not mandatory—a genuine interest and strong passion for the digital asset space is also highly welcome.

Experience working in a hyper-growth global matrix organization.

Familiarity with marketing tech stacks, project management tools (e.g., Asana, Jira), or collaboration platforms.