Buddhist Compassion Relief Tzu Chi Foundation Singapore15mo ago

Digital Marketer

SG·Elias Roadmid

OtherDigital Marketer

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Quick Summary

Overview

Job Responsibilities: Content Support & Creation Assist in managing social media platforms (e.g., Facebook, Instagram, Telegram). Develop engaging and informative content (written and visual) for various digital platforms, including social media and marketing materials.

Technical Tools

google-analyticsphotoshop

Responsibilities

~1 min read

Assist in managing social media platforms (e.g., Facebook, Instagram, Telegram).
Develop engaging and informative content (written and visual) for various digital platforms, including social media and marketing materials.
Translate and adapt content between English and Chinese to ensure consistent messaging across all platforms.
Research and identify trending topics and relevant content to maximize reach and engagement.
Collaborate with internal media teams to gather information, ensure brand consistency, and develop content that aligns with Tzu Chi’s mission and values.
Support live coverage of events and campaigns through photos, short videos, and captions.

Assist in updating and maintaining the website, ensuring content accuracy and Search Engine Optimization.
Support the Search Engine Optimization plan to improve the visibility and search ranking of Tzu Chi’s official website.
Support campaigns and digital landing pages.
Create and manage monthly e-newsletters.

Support digital promotion for fundraising, volunteer recruitment, and events.
Assist in implementing campaign plans across digital channels.
Track and report digital performance metrics (reach, engagement, clicks, traffic) to support campaign improvement.

Plan, execute, and monitor digital advertising campaigns across various platforms to enhance awareness and engagement.
Develop targeted audience strategies to maximise campaign effectiveness.
Monitor, analyse, and report campaign performance data, providing recommendations for optimization.
Manage advertising budgets effectively.
Stay up-to-date with the latest digital advertising trends and best practices.

Assist with other marketing tasks as needed.
Participate in team meetings and contribute to marketing strategy discussions.
Support documentation of digital workflows and best practices.

Requirements

~1 min read

Diploma or Bachelor's Degree in Digital Marketing, Communications, Business or a related field
Minimum two years of relevant digital marketing experience.
Experience in digital marketing, including paid advertising, Search Engine Optimization (SEO), and social media marketing.
Proficiency in digital marketing tools (Google Ads, Meta Ads Manager, Google Analytics, Search Engine Optimization tools, email marketing platforms).
Bilingual proficiency in English and Chinese (written and spoken) for content creation in English and Chinese.
Analytical mindset with the ability to interpret marketing data.
Familiarity with Adobe Photoshop, Canva, or similar tools for content creation is a plus.
Passion for NGO/VWO work and alignment with Tzu Chi’s mission.