Media Planner

• →Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements

• →Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest

• →Rich media and online video placements

• →Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -

• →Lead campaign activation across all of the above mediums
• →Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management

• →Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising

• →Optimize the campaigns with media vendors ongoing

• →Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied

• →Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients

• →Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations.

• →Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period

• →Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit

• →Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together

• →Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
• →Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
• →Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies

• Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy

• Excellent attention to detail, thoroughness, and organizational abilities

• Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment

• Excellent writing, editing, and communication skills

• Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
• 3+ years of media planning and/or buying experience

• Empathy
• Adaptability

• Positive feedback from their clients
• Positive feedback from SMEs on the annual review
• Positive feedback from the Media department on the annual review
• Accurate resource planning
• Consistent quality work across all clients and platforms
• Consistent and quality reporting
• Meeting deadlines internally and externally

The above declarations are not intended to be an "all-inclusive" list of the duties, responsibilities, skills, and abilities required to perform the job. Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.