C3 Industries

C3 Industries is a multi-state, vertically integrated cannabis company headquartered in Ann Arbor, Michigan, with multiple product brands including the award-winning Cloud Cover Cannabis, Galactic Cannabis, Habitat Cannabis, and a retail network, High Profile Cannabis Shop. The company retails high-quality cannabis products at its High Profile locations in Connecticut, Illinois, Michigan, Missouri, Massachusetts, and New Jersey.

The CRM Marketing Specialist is responsible for the end-to-end execution of customer relationship marketing (CRM) campaigns across email, SMS, and push notification channels. This role manages all aspects of campaign planning, build, testing, deployment, reporting, and optimization to ensure timely, accurate, and effective delivery of marketing communications.

This is an excellent opportunity for someone early in their digital career who wants more hands-on exposure to CRM operations and lifecycle management. This position requires exceptional attention to detail, technical proficiency with CRM platforms, and the ability to collaborate cross-functionally with Creative, Analytics, and Retail Marketing teams. The Specialist serves as a key contributor in driving customer engagement, retention, and loyalty through data-driven, personalized marketing communications.

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 1-3 years of experience in CRM, email, or digital marketing, preferably in retail, CPG, or a regulated industry.
• Hands-on experience with CRM or marketing automation platforms (Alpine IQ preferred; Klaviyo, HubSpot, Marketo, or similar acceptable).
• Familiarity with performance reporting tools (Excel, Google Sheets, Power BI preferred).
• Excellent organizational and project management skills with a high attention to detail.
• Strong written and verbal communication skills; ability to collaborate effectively across teams.
• Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Creative problem-solver with a proactive and analytical mindset.

Our mission is to share our love of cannabis with the world. If you are interested in being part of our journey, we’d love to hear from you!