Paid Media Specialist

Company: Catalyst

Location: Austin, TX / In-Person / Hybrid
Compensation: $70K -$75K base
Position Type: Full-time / Exempt / Salaried
Reports to: VP of Client Strategy

We are looking for a talented, data-driven Paid Media Specialist to manage, optimize, and strategize paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other digital advertising channels. This is a hybrid remote/in-office full-time position.

In this role, you will be responsible for launching, managing, analyzing, and optimizing paid ad campaigns to maximize performance, generate high-quality leads, and drive measurable results for a portfolio of clients within the real estate industry. You will develop targeting strategies, A/B testing plans, budget recommendations, and performance reports to continuously improve campaign efficiency.

• 1+ years of experience managing paid media campaigns, with a strong focus on Google Ads and Meta Ads.
• Bachelor’s degree or equivalent in a relevant field of study
• Proficient in Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools.
• Strong analytical skills with experience in data-driven decision-making and performance reporting.
• Comfortable working in a fast-paced environment, managing multiple campaigns and priorities simultaneously.
• A proactive problem-solver who can adapt to changing algorithms, industry trends, and campaign needs.

• Experience with real estate ad campaigns
• Client-facing communication skills

• Stick to timelines while ensuring a high quality of work
• Demonstrate proactive solution-based thinking and delivery
• Start projects quickly, change tasks at a moment’s notice, and complete work on deadline

• Stays up to date on industry trends, platform updates, and consumer behavior, incorporating evolving technology into campaign strategies.
• Analyzes paid media performance data (including CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness.

• In depth understanding of Catalyst, our brand, our history, our beliefs and our direction
• Advocates for new platforms and other ideas to promote Catalyst’s brand presence