Manager, Solutions Marketing

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Camunda is the enterprise platform for agentic orchestration, enabling organizations to coordinate AI agents, people, and systems across complex, end-to-end business processes. With built-in governance, auditability, and human oversight, Camunda gives enterprises the control they need to move AI from pilots to production — safely and at scale. Trusted by over 700 organizations worldwide, including 9 of top 10 US banks, Camunda helps enterprises boost operational efficiency, accelerate time-to-value, and deliver better customer experiences.

Fully remote and global, we are in the middle of something bigger: transforming into an AI-first organisation, built on our own platform. We use Agentic AI to automate, orchestrate intelligent processes, and elevate human contribution across every team.

Named GP Bullhound’s Top 100 Next Unicorn list, 2025 Great Place to Work certified. Visionary in 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies. ranked 3rd in Flexa's 2026 Most Flexible Companies, We’re growing fast and looking for top talent to join our team. If you want meaningful work, visible impact and put something genuinely rare on your CV, keep reading.

As Camunda grows past the $100M ARR mark, our Product Marketing team is defining and leading the Business Process Orchestration and Automation (BOAT) category. Within this team, Solutions Marketing is where our platform story meets the real world: translating Camunda's capabilities into vertical-specific value propositions that resonate with enterprise buyers in Healthcare, Logistics, and Financial Services.

We are looking for a Manager, Solutions Marketing to lead this function. This is a player-coach role: you will manage a team of Solutions Marketing Specialists while also directly contributing to strategy, content, and go-to-market execution. You will own the vision for how Camunda shows up in our priority verticals, ensuring that every narrative, asset, and campaign speaks the language of the industry it targets.

This is a high-visibility, high-impact role. You will work closely with Product Marketing, Sales, Customer Success, and Growth to ensure Camunda's vertical go-to-market motions are sharp, differentiated, and generating pipeline. You will present at industry events, shape our competitive positioning within each vertical, and act as the strategic link between what our platform can do and what enterprise buyers in these industries actually need.

• Lead and develop a team of Solutions Marketing Specialists, each focused on a priority vertical (Healthcare, Logistics, Financial Services).

• Set the strategic direction for Solutions Marketing: define quarterly priorities, establish quality standards for vertical content, and ensure alignment with broader Product Marketing and company goals.

• Coach team members on messaging, positioning, content development, and stakeholder management.

• Hire and onboard new team members as the function grows.

• Own the overarching go-to-market strategy for Camunda's priority verticals, ensuring each vertical has a clear narrative, differentiated positioning, and a defined buyer journey.

• Translate Camunda's agentic orchestration platform positioning into industry-specific value propositions that resonate with C-level executives, technical architects, and operational leaders.

• Identify and prioritise the use cases, pain points, and competitive dynamics within each vertical that create the strongest entry points for Camunda.

• Collaborate with Product Marketing to ensure vertical narratives are grounded in real platform capabilities and aligned with horizontal product messaging.

• Oversee and contribute to the creation of high-impact vertical content: industry solution briefs, white papers, pitch decks, customer stories, competitive positioning guides, and event presentations.

• Equip Sales and Customer Success teams with the tools and knowledge they need to have credible, industry-specific conversations with buyers.

• Develop and deliver enablement sessions, including onboarding content, SKO presentations, and ongoing competitive intelligence briefings for each vertical.

• Partner with Growth and Field Marketing to design and execute vertical-specific campaigns, ABM plays, and digital activations that generate qualified pipeline.

• Plan and deliver industry webinars, virtual events, and conference sessions. Act as a presenter and spokesperson for Camunda at key industry events.

• Deep dive into market trends, competitive positioning, and customer needs within each vertical to identify white space and inform the strategic roadmap.

• Act as the voice of the vertical customer internally: bring industry feedback, market intelligence, and competitive dynamics into Product Marketing strategy and product roadmap discussions.

• Work with Sales and ADR teams to ensure industry-specific leads and opportunities progress effectively through the pipeline.

• Collaborate with Partner Marketing where vertical and partner motions intersect, ensuring joint value propositions reflect industry-specific outcomes.

• 7+ years in B2B technology marketing, with at least three years focused on solutions marketing, vertical marketing, or industry-specific go-to-market roles in a SaaS or enterprise software environment.

• 2+ years of people management experience, including coaching and developing marketing professionals.

• Demonstrable experience building vertical go-to-market strategies and industry-specific value propositions that have driven measurable pipeline and revenue impact.

• Deep familiarity with at least one of the following industries: Healthcare, Logistics/Supply Chain, or Financial Services. Working knowledge of a second vertical is a strong advantage.

• Experience presenting and leading sessions at industry events, webinars, and conferences. Comfortable as an external-facing spokesperson.

• Strong content creation skills: you can write a compelling industry solution brief, sharpen a vertical pitch deck, or develop an event narrative with minimal direction.

• Experience in the process orchestration, workflow automation, BPM, or adjacent enterprise software category.

• Familiarity with agentic AI, AI orchestration, or enterprise AI governance, and the ability to translate these concepts for industry and business audiences.

• Prior experience in a high-growth scale-up or post-Series C technology company where vertical go-to-market was a primary growth lever.

• Understanding of the enterprise buyer journey for complex platform deals, including how industry-specific use cases and reference customers influence procurement decisions.

• Exceptional communication and storytelling: you can distill complex technical concepts into clear, motivating narratives for diverse industry audiences.

• Strong people leadership: you get energy from developing others and building a team culture of high standards and mutual support.

• High commercial awareness: you think in terms of pipeline, revenue impact, and vertical market share, not just marketing outputs.

• Strong cross-functional collaboration. You operate comfortably across product, sales, demand gen, field marketing, and alliances.

• Self-directed and organised, with the ability to balance hands-on execution with strategic team leadership without losing quality in either.

• Comfortable with ambiguity and able to move quickly in a fast-growing, fully remote environment.

• Willingness to engage with and use the Camunda platform as part of the role.

This role is an existing vacancy

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