Manager, Strategic Communications and Engagement

The Canadian Alliance of Physiotherapy Regulators (CAPR) is seeking an enthusiastic and collaborative Manager, Strategic Communications and Engagement to lead our strategic communications, engagement and marketing efforts. This role advances organizational priorities, strengthens brand consistency, and supports meaningful engagement with regulators, prospective physiotherapists (Canadian and internationally educated), and system partners. Reporting to the CEO, the Manager also oversees internal and external communications processes, projects, systems, and deliverables, and plays a key role in positioning CAPR as a trusted, credible, and accessible organization within Canada’s physiotherapy regulatory landscape. 

About CAPR: 
The Canadian Alliance of Physiotherapy Regulators (CAPR) is a credentialing and assessment agency that provides evaluation services on behalf of the Canadian provincial and territorial physiotherapy regulators (called Colleges). We review the education and qualifications of applicants educated outside of Canada to determine whether their education is substantially different from those of Canadian-educated physiotherapists. For both Canadian and internationally educated physiotherapists, we administer the entry to practice licensure examination to determine a candidate's readiness for safe, effective, and independent physiotherapy practice.  For more information, please visit our website at www.alliancept.org 

Key Responsibilities: 

Strategic Communications  

• Leads the development and execution of communications, marketing, and engagement initiatives to support CAPR’s strategic and annual priorities 

• Develops and implements annual and multi‑year communications plans, in collaboration with internal teams and external subject matter experts. 

• Uses analytics, feedback, and best practices to evaluate effectiveness and drive continuous improvement 

• Collaborates with internal teams to provide strategic guidance and identify opportunities that improve reach and engagement with priority audiences 

• Supports internal communication, providing guidance on communication channels, content, and consistency in messaging to support the timely and accurate delivery of information 

• Identifies and mitigates emerging communications risks and opportunities 

• Sources media training and executes on training key representatives, including the CEO, the Board Chair and other leaders, as needed 

Stakeholder Engagement   

• Supports consultation and engagement initiatives through communications plans, materials, presentations, surveys, and stakeholder resources 

• Maintains stakeholder profiles and data to ensure information is current, organized, and handled appropriately through optimal processes 

• Plans and coordinates awareness and information campaigns (e.g., key milestones, program updates, exam-related communications), including timelines, creative collaterals, approvals, and distribution 

Content Development and Management 

• Develops, writes, edits, and proofreads communications materials, including newsletters, reports, website content, presentations, announcements, briefings, and stakeholder communications 

• Interprets complex or technical information, transforming it into clear, concise, and accessible language for diverse audiences 

• Provides direction for website design, content and digital communications platforms  

• Coordinates updates to website pages, online resources, graphics, forms, and multimedia content, ensuring clear user pathways and accessible information 

• Monitors website usability, accessibility, navigation, and content quality to enhance user experience and engagement 

• Performs other related duties as assigned 

Qualifications: 

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field 

• Minimum five (5) years of progressive experience in strategic communications, engagement and brand identity 

• Proven success in leading the adoption of highly effective communications and engagement practices throughout the organization 

• Experience in a regulatory, healthcare, not-for-profit, or professional services environment and fluency in French are considered assets 

The Compensation Package Includes: 

• Salary:  $95,000 - $120,000 depending on experience
   

• Benefits: Comprehensive health and dental benefits + Health Care Spending Account
   

• Insurance:  life, AD&D, and critical illness, short-term and long-term disability
   

• Retirement: Employer RRSP matching
   

• Vacation: 3 weeks paid vacation
   

Understanding the importance of equity, diversity, and inclusion, we value the uniqueness each person brings to their work, not only because it is the right thing to do, but also because diversity makes us and our workplace stronger. If you share these values, you will be a great addition to our team. 

How To Apply: 

To apply, submit your resume and cover letter outlining the qualifications and experience you would bring to this position.  

We thank all applicants for their interest in this opportunity; however, only those under consideration will be contacted. No phone calls or employment agencies, please. 

CAPR is committed to fair and accessible employment practices, and we are committed to providing accommodation for persons with disabilities. If you require accommodation to apply for this opportunity, require this posting in an additional format, or if contacted for an interview and require accommodation during any stage of the recruitment process, please contact us at the email below. We will work with all applicants to determine appropriate accommodation for individual accessibility needs.  

​​​CAPR may utilize Artificial Intelligence (AI) technology during the hiring process, specifically during the screening and evaluation process. AI technology may be used as a tool to support the hiring process and will not replace the human judgment of the hiring team. We are committed to fair and equitable hiring practices and use AI technology responsibly and ethically.