Canvasww10mo ago

Specialist, Paid Social (MGM)

Playa VistaFull-timemid

MarketingOtherPaid Social Specialist

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Quick Summary

Overview

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Named “Most Innovative Agency” by Campaign US,

Technical Tools

MarketingOtherPaid Social Specialist

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Specialist, Paid Social is a position where you will focus on developing a deep understanding and expertise in Social Media – specifically paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube and Search. The Specialist will assist the larger team to execute paid media tactics, optimize campaigns and manage budgets. They will work closely with the Director to analyze performance and extrapolate findings to help make media recommendations to share both internally and with the client. Social media is a 24-hour, 7-day a week medium so the work is fast-paced and often ad hoc. The ability to work as part of a team in such an environment is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic. The Specialist is the subject matter expert and will participate in strategic conversations with various teams across agency, client and partner teams including Strategy, Digital Investment, Analytics, Programmatic and Linear (TV/OTT).

In the Specialist role, you will have the opportunity to work across both Search and Paid Social as you venture to complete a predetermined checklist to determine your advanced mastery of each channel. Your ability to identify trends, stay abreast of industry advancements and engage with new partners and vendors to seek out innovation and opportunity is key to your success in this role.

Your day-to-day work will include the development of soft skills such as email correspondence, Power Point / Excel and presentation skills, client management, team management and partner relationship management.

Manage day-to-day campaign performance and analysis working directly with the team's Media Director

Perform research to understand audiences and their behaviors

Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns

Evaluate creative ads for platform specifications and advise client-lead creative team on best practices

Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs

Perform account diagnostic checks, inclusive of providing daily pacing updates

Review & present findings internally to build recommendations in an on-going capacity

Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities

Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms

Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval

Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan

Bachelor's Degree Preferred

1+ years of experience working in PAID social media

Hands-on experience with top Social Media platforms

Proven ability to drive projects from start to finish

Excellent written and verbal communication skills

Strong organizational and analytical skills

Excellent time management skills and ability to follow through

Extremely detail-oriented

Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor

High level proficiency and knowledge of Microsoft Office products as well as planning tools