Canvasww23d ago

Supervisor, Paid Social (Kia)

United States·El SegundoFull-timemid

OtherPaid Social

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Overview

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing…

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Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Supervisor, Paid Social is responsible for oversight of the Canvas Worldwide paid social product (planning, buying, execution) in support of client accounts. There are 3 main duties required of this role: Paid social planning and implementation, account management, and team management and leadership.

Ideate and plan Paid Social campaigns across relevant environments (Facebook/Instagram, Twitter, Pinterest, Linkedin, Snapchat)

Translate client business goals and marketing objectives into digital objectives/strategies

Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials

Keep abreast of current events, social/digital media trends and any target market industry trends that impact business

Manage day-to-day paid social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets

Manage client media budgets including monthly forecasting of spend, pacing, and efficient delivery

Continuous optimization of bid strategies and A/B testing of creative, ad unit, and landing pages to maximize conversion rates

Implement 3rd party audiences as part of media buys, according to strategy; evaluate and test new ad units and audiences

Provide reporting as needed through partners (Facebook/Twitter) or 3rd parties (Google Analytics, Omniture, Facebook FMPs, etc.)

Manage and follow quality assurance checklists and adherence to brand guidelines (legal, privacy, content, etc.)

Collaborate with Director, Paid Social in setting paid social strategies and developing appropriate media plans

Supervise, guide and counsel Paid Social Specialists on all day-to-day activities and ensure that all processes are followed

Train specialists in social media and marketing disciplines as well as the specifics of the client’s business and industry

Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members

Foster integration & coordination between social and planning teams

Develop and maintain strong relationships between agency team and partners

At least 3+ years of Paid Social experience (preferably at an agency with expert knowledge of Social platforms)

Strong quantitative skills, including analytical abilities

Advanced Excel proficiency, in addition to proficiency in MS Suite at-large: Word/ PowerPoint

Extremely detail-oriented, with clear and proven organizational skills

Demonstrated knowledge of social media management tools/platforms

Must be a skilled relationship builder and business partner

Must have the ability to synthesize large amounts of data into actionable information

Experience working closely with other media teams focused on Television Buying, Display Buying, Strategic Planning & Intelligence, Analytics, Community Management, Content Development & Creative, Influencer Activation, Invention and Marketplace Buying (i.e. Search)

Strong knowledge of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities

Demonstrated success in using the most advanced targeting/retargeting tactics in social media to drive client business objectives