VP, Brand Strategy

Brand Media Strategy Leadership 

• →Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness. 

• →Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system. 

• →Ensure brand strategy incorporates platform signals and data from across the modern marketing infrastructure. 

• →Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligning stakeholders and guiding integrated execution    

• →Define, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams. 

Integration & Innovation 

• →Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans. 

• →Partner with creative agencies to shape innovative, culturally relevant, measurement ready ideas that elevate the Genesis brand. 

• →Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities. 

• →Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps. 

• →Ensure brand strategy is built around how modern platforms operate, including identity, targeting and measurement frameworks. 

Client Leadership & Industry Engagement 

• →Serve as a senior strategic advisor to Genesis Marketing, shaping how media investment drives brand and business impact. 

• →Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends. 

People Leadership 

• →Lead and develop a high performing strategy team, fostering curiosity, collaboration, and analytical rigor. 

• →Set a high standard for integration, innovation, and data informed decision-making. 

• Proven ability to lead integrated brand media strategy at a national or global scale. 

• Strong experience partnering with creative agencies to develop innovative, integrated ideas. 

• Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions. 

• Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth. 

• Excellent written and verbal communication skills. 

• Strong leadership, organizational, and relationship building capabilities. 

• Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes. 

• Fluency in digital platforms, audience targeting frameworks, and signal driven marketing. 

 EXPERIENCE & EDUCATION 

• 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches 

• Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required. 

• 5+ years managing and developing teams. 

• Occasional travel for offsite meetings and client engagements (approximately 10–25%).