Senior Performance Marketing Manager

Performance Marketing & Marketing Technology Management

• →Build and activate digital marketing campaigns across channels, ensuring consistent tracking and optimization across the funnel.
• →Administer and optimize HubSpot (CRM/MAP), including campaign build, landing pages, templates, contact database updates, data hygiene, lead scoring, nurture programs, lead routing/flow management, and user enablement/training
• →Partner with SFDC administrators to maintain reliable integrations, syncing, and lifecycle stage governance.

• Expert proficiency in HubSpot and Salesforce (SFDC) reporting, dashboarding, and campaign performance measurement; experience with integrations, syncing, and lifecycle stage governance.
• Advanced skills in performance marketing and analytics tools (e.g., Demandbase, Google Analytics, SEMrush).
• Ability to build/optimize campaigns across paid search, paid social, email, and web/landing pages.
• High proficiency in Excel/Sheets.
• Demonstrated ability to design and evaluate tests (A/B, incrementality) and translate results into optimizations.
• Able to think strategically and act tactically.
• Strong demand generation and buyer-journey marketing foundation, including lead scoring and nurture methodologies.
• Strong understanding of funnel metrics, MQL triage, and attribution approaches (single- and multi-touch) with an ability to connect marketing activity to sales outcomes and closed-won reporting.
• Excellent analytical, organizational, and project management skills
• Resourceful problem-solver who can work independently, prioritize effectively, iterate quickly, and stay current on performance marketing, digital, and marketing operations best practices.
• Expert language fluency in English required. 
• SQL skills are a bonus.

• 5+ years’ experience managing or leading performance, digital or marketing operations required.
• Bachelor’s degree in marketing, sales or equivalent required. 

CAQH is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, CAQH helps healthcare operate more efficiently, accurately, and with greater confidence.

At CAQH, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.

CAQH offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.

CAQH is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.

Employment decisions at CAQH are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income, place of residence, or any other characteristic protected by law. CAQH does not tolerate unlawful discrimination or harassment of any kind.

Applicants have rights under the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you need a reasonable accommodation to apply for a posted position, please contact the CAQH People & Culture team at Careers@caqh.org or 202-517-0436.