Regional Director of Marketing

Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.

• →Explain senior living services to vendors, nursing agencies and potential clients
• →Knowledge of creating and driving sales culture at the communities with positive influence and attitude
• →Develop business development plan and assist the team in developing integral referral relationships in the communities
• →Review intakes
• →Follow up with referral sources.
• →Keep detailed records of all contacts
• →Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach
• →Knowledge of the competitors in the markets and understanding points of difference of our communities
• →Plan and develop company marketing and communication materials.
• →Anticipate potential negative and positive impacts on the business and adapt strategies accordingly
• →Intimate demographic knowledge of the market area.
• →Have a dependable vehicle
• →Self-motivated
• →Strong knowledge of social media

• 4 or more years of marketing in Health Care industry
• 2 or more years managing HFA/AFC licensed communities
• Strong organizational skills

• Experience with Yardi preferred

• Local travel and minimal overnights
• Strong computer skills