Donor Marketing and Communications Strategist

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Donor Marketing and Communications Strategist plays a critical role in developing and executing localized marketing and communications strategies that promote Versiti's blood services. This position focuses on collaborating with the donor engagement team, AVPs, and field marketing to enhance donor participation, retention, and public awareness, in alignment with Versiti's mission to improve community health through blood donation. The Strategist will translate overarching marketing strategies into actionable initiatives. This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals. Responsibilities include maintaining brand integrity, managing local stakeholder relationships, and utilizing diverse communication channels to engage the community.

• →Bachelor's Degree Bachelor’s degree in marketing, Communications, Journalism, or a related field required

• 4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required

• Strategic Marketing Planning: Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. required
• Partnership Development: Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferred
• Content Creation: Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. required
• Digital Marketing: Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desired
• Event Management: Strong experience in planning and promoting blood donation and community outreach events. desired
• Customer Service Orientation: Commitment to providing exceptional service to donors and stakeholders. required
• Time Management: Exceptional organizational skills for managing multiple projects in a fast-paced setting. required

• Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred
• Experience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferred
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials. preferred
• Proficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. required
• Familiarity with Google Analytics and other analytics tools to track campaign performance. required
• Strong experience in Eventbrite or Cvent for event promotion and management. desired
• Knowledge of Mailchimp or Constant Contact for email marketing and donor communication. desired
• Ability to use Asana or Trello for project management and team collaboration. desired

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