Manager Donor Engagement Marketing

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Manager, Donor Engagement Marketing is responsible for leading Versiti's integrated donor engagement strategy—driving connection, motivation, and loyalty among donors across all channels and touchpoints. This position unites Promotional and Loyalty Marketing with Mobile and Center Donor Engagement (lifecycle)Marketing into one cohesive portfolio that inspires donor participation and improves retention. Reporting to the Director, Integrated Donor Marketing, this leader manages the Promotional Marketing team and collaborates closely with state recruitment teams, Integrated Donor Marketing, and Creative Services to design and deliver impactful campaigns that grow Versiti's donor base. The Manager drives measurable outcomes through compelling promotional campaigns, donor loyalty programs, and mobile drive marketing initiatives that increase donor frequency, deepen engagement, and expand reach within both center and community blood drives.

• →Bachelor's Degree Marketing, Public Relations, Business, Public Health Administration, or a related field required
• →Master's Degree Marketing, Business, Communications or related field desired

• 4-6 years Progressive experience in marketing, communications, or donor engagement required
• 4-6 years Demonstrated experience in multi-channel marketing campaigns involving digital, social, and experiential components required
• 4-6 years Demonstrated experience developing promotional or loyalty programs with measurable performance impact required
• 1-3 years Demonstrated experience collaborating with field teams or operational stakeholders in distributed or multi-state organizations preferred
• 1-3 years experience working in nonprofit, healthcare, or mission-driven organizations preferred

• Deep understanding of donor motivation and engagement strategies including loyalty, incentive, and retention programs required
• Demonstrated skill in campaign planning, project management, and data informed decision making required
• Demonstrated skill in CRM and digital marketing tools required
• Demonstrated skill in cross-functional leadership, communication, influencing and collaboration required
• Highly organized, creative, and results-driven professional who thrives in fast-paced environments required

• CRM tool such as SalesForce or equivalent required
• Personal Computer (desktop, laptop, tablet, mobile phone) required
• General office equipment (laptop, printer, scanner) required
• Microsoft Suite (Word, Excel, PowerPoint) required
• Project management software (basecamp, trello, etc) required

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