Associate Marketing Automation Manager

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. Join our team as a Marketing Automation Manager! One last thing : Our four-day week continues in Summer 2026!

• →Serve as the Subject Matter Expert (SME) for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms.
• →Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow.
• →Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations.
• →Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior.
• →Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts.
• →Assist in the creation of dynamic and highly personalized consumer messages by leveraging deep data insights and audience segmentation.
• →Produce regular data-focused presentations for peers and key stakeholders.

• Minimum 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.).
• Proven ability to act as a Subject Matter Expert (SME) for marketing databases and consumer data platforms (CDP).
• Proficiency in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights.
• Previous experience with data management and visualization tools such as QuickSight, Power BI, Tableau, and Looker Studio.
• Minimum 3 years of experience working with marketing databases and consumer data platforms.
• Minimum 1-2 years of experience with SQL for data extraction and analysis.
• Experience working collaboratively with cross-functional teams to align data strategy with business goals.
• Familiarity with consumer data protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.).
• Experience in cross-platform messaging (Push, In-App, Web Push, SMS/MMS).
• Solid grasp of API and Webhook fundamentals.
• Strong attention to detail and ability to multitask successfully.
• Intellectually curious with an aptitude for learning and trying new things.

• Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics).
• Proficiency utilizing JavaScript, R, and/or Python.
• Previous SDK Integration and testing experience.
• Experience managing multi-year consumer relationship building (i.e., subscription or membership programs).
• Previous experience migrating to new consumer messaging tools.
• Previous work in the automotive space.
• Two or more years of experience working with Segment (CDP).
• Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid.

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces.
• For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits.

• 10X Virginia Business Best Places to Work
• 10X Washington Post Top Workplace
• 9X Washingtonian Great Places to Work
• St. Louis Post-Dispatch Best Places to Work.