Caring Senior Service

Caring Senior Service is seeking a strategic, growth-minded General Manager of Caring Anywhere to lead one of our most innovative business units. Caring Anywhere is designed to expand care into non-protected territories, develop new markets, strengthen referral relationships, build caregiver capacity, and create franchise-ready opportunities across the Caring Senior Service network.

This role is ideal for a results-driven leader who is passionate about business growth, operational excellence, customer experience, sales leadership, and market development. The General Manager will be responsible for leading the overall growth, profitability, market incubation, virtual care delivery, and operational success of Caring Anywhere. The position is accountable for driving revenue in non-protected territories while building the client base, referral network, caregiver pool, infrastructure, and market presence needed to support future franchise success.

At Caring Senior Service, our mission is to help seniors remain healthy, happy, and at home. We believe great care starts with great people, strong leadership, and a commitment to doing what is right for clients, caregivers, families, and the communities we serve.

As the General Manager of Caring Anywhere, you will play a key role in expanding our reach, strengthening our business model, and helping more seniors access reliable, compassionate care wherever they are.

The General Manager will oversee the overall revenue, profitability, sales operations, customer experience, market incubation, virtual care service delivery, and strategic growth of Caring Anywhere. This includes close collaboration with Marketing, Operations, Learning & Development, Employee Services, Technology, Franchise Development, Franchise Support, and Executive Leadership to achieve annual business and market development objectives.

Key responsibilities include:

• → Develop and execute annual and long-range growth strategies for Caring Anywhere.
• → Drive sustainable revenue growth, profitability, and operating efficiency.
• → Identify and develop strategic markets with future franchise potential.
• → Build market incubation plans, market readiness scorecards, and transition-ready market strategies.
• → Recruit, onboard, coach, and develop Home Care Consultants.
• → Lead internal sales operations and improve inquiry-to-admission conversion performance.
• → Strengthen referral development, territory expansion, and healthcare/community partnerships.
• → Oversee service delivery operations, client retention, customer experience, and utilization.
• → Improve scalability through technology, automation, CRM utilization, dashboards, and reporting.
• → Build a high-performing, accountable team focused on growth, innovation, and results.

This role will be measured by business growth, market development, team performance, and operational results. Key success metrics include annual business plan achievement, quarterly OKRs, operating revenue growth, contribution margin performance, client acquisition growth, market readiness improvement, Home Care Consultant productivity, customer satisfaction, client retention, and strategic initiative completion.

The ideal candidate is a strong business operator, sales leader, and strategic thinker who can turn vision into action. You should be comfortable building systems, managing performance, coaching teams, analyzing data, and developing new markets from the ground up.

You may be a great fit if you have experience in:

• Home care, senior care, healthcare, franchise operations, or multi-market service businesses
• Sales leadership, business development, referral development, or territory growth
• Revenue management, profitability, budgeting, and KPI accountability
• Team leadership, coaching, performance management, and organizational development
• CRM systems, reporting dashboards, process improvement, and operational scalability
• Client experience, service delivery, retention, and quality improvement

• Proven leadership experience in business operations, sales, healthcare services, home care, senior care, franchise operations, or related field
• Strong understanding of revenue growth, profitability, client acquisition, and performance management
• Experience leading teams, developing talent, and creating accountability systems
• Ability to build referral relationships and support market expansion strategies
• Strong communication, planning, analytical, and problem-solving skills
• Comfortable working with CRM systems, reports, dashboards, KPIs, and business intelligence tools
• Ability to collaborate across departments and with executive leadership
• Entrepreneurial mindset with the ability to lead in a growing and evolving business unit

If you are a strategic, results-driven leader who thrives in growth-focused environments and wants to make a meaningful impact in senior care, we invite you to apply for the General Manager – Caring Anywhere position with Caring Senior Service.