Casetify24d ago

Sr. Marketing Associate (Events/Pop-up & Influencers)

Seoulsenior

MarketingOtherMarketing Associate

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Quick Summary

Requirements Summary

Bachelor’s Degree in Marketing, Communications, or a related field. Experience: 4–8 years of experience in brand Events/Pop-up, influencer marketing, or PR/marketing roles.

Technical Tools

MarketingOtherMarketing Associate

Lead end-to-end execution of major Events/Pop-up in key retail hubs such as Dosan and Seongsu
Own and manage the Events/Pop-up calendar, ensuring alignment with global campaign timelines and local priorities
Oversee large-scale pop-up projects (e.g., major collaborations), coordinating internal and external stakeholders to deliver impactful customer experiences

Plan and execute offline marketing events including flagship Events/Pop-ups launches
Coordinate vendors, partners, and logistics to ensure seamless on-site execution
Ensure all Events/Pop-ups are delivered on time, within scope, and aligned with brand standards

Execute end-to-end influencer campaigns across Instagram, YouTube, and TikTok, including creator sourcing, outreach, and seeding operations
Identify and onboard emerging creators aligned with brand positioning and campaign objectives
Manage influencer deliverables and timelines to ensure high-quality content output

Track and analyze campaign performance using key metrics such as Reach, Engagement, and ROAS
Provide regular performance reports with actionable insights to optimize future campaigns
Leverage data to continuously improve influencer selection and Events/Pop-up strategies

Build and maintain strong relationships with influencers, talent agencies, and key partners
Collaborate closely with Global/HQ teams to localize global campaigns effectively
Act as a key point of contact across internal teams (Retail, Marketing, HQ) to ensure alignment and execution excellence

- Monitor social media, lifestyle, and retail trends to identify new opportunities for brand growth
- Translate market insights into actionable campaign ideas and Events/Pop-up strategies
- Stay ahead of viral trends to enhance brand relevance and cultural impact

Requirements

~1 min read

Education: Bachelor’s Degree in Marketing, Communications, or a related field.
Experience: 4–8 years of experience in brand Events/Pop-up, influencer marketing, or PR/marketing roles. Experience with consumer lifestyle, fashion, or retail brands is highly preferred. Proven track record in managing end-to-end campaigns or large-scale Events/Pop-ups is a plus.
Skills: Strong project management and execution skills with the ability to manage multiple campaigns simultaneously. Proficiency in Google Workspace (Sheets/Slides) and familiarity with social media analytics and performance tracking tools.
Cultural Fit: Strong understanding of Gen-Z trends, social media culture, and the local influencer landscape, with a keen eye for emerging trends and viral opportunities.
Language: Native Korean and business-level English (essential for communication with Hong Kong HQ and global stakeholders).
Mindset: A proactive, hands-on “can-do” attitude with strong ownership, capable of thriving in fast-paced environments and handling high-pressure Events/Pop-ups and campaign timelines.