Events Activation Manager

As the Events Activation Manager, you will: 

• Create meaningful opportunities for community members, volunteers, partners, and sponsors to engage with CASL's mission.  

• Strengthen community relationships, increase organizational visibility, and support fundraising and outreach efforts through strategic activations.  

• Build sustainable partnerships and engagement opportunities that expand CASL's reach and long-term impact. 

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  Lead and operate the CASL Connect platform, including ownership of the SharePoint site, centralized intake workflow, and overall system for coordinating events, partnerships, and volunteer engagement.  

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  Develop and manage the annual activation calendar in collaboration with Programs, Advancement, Marketing & Communications, and Operations to ensure alignment and visibility across the organization.  

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  Build and continuously improve execution tools and processes, including Event Kits (SOPs, templates, checklists) and agile-based coordination (WOW), to drive efficient and consistent delivery. 

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  Lead planning and execution of major community events, including the Summer Fair, Mid-Autumn Festival, Dragon Boat Race, Lunar New Year Parade, and CYS Block Party.  

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  Develop event timelines, budgets, logistics plans, staffing models, and operational requirements to support successful event delivery.  

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  Coordinate vendors, venues, permits, equipment, volunteers, and internal stakeholders to ensure seamless event execution.  

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  Manage day-of-event operations and resolve issues in real time to deliver a positive experience for attendees, volunteers, sponsors, and partners.  

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  Develop and manage corporate sponsorship programs in partnership with Advancement, including sponsorship packages, activation plans, and stewardship strategies to support sponsor acquisition, retention, and growth.  

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  Cultivate and maintain relationships with corporate sponsors, community partners, and external stakeholders to advance engagement and revenue goals.  

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  Identify and support sponsorship and earned-revenue opportunities associated with events and community activations, while tracking and reporting performance to leadership.  

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  Establish and manage CASL's volunteer program, including recruitment, onboarding, scheduling, recognition, retention, and engagement efforts.  

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  Ensure volunteers complete all required onboarding, compliance, confidentiality, and screening requirements while maintaining accurate volunteer records and rosters.  

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  Build and sustain a strong volunteer pipeline, track volunteer participation and impact, and provide regular reporting and recommendations for program growth.  

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  Capture stories, photos, and activation content in partnership with the Marketing & Communications team to support social media, website, newsletter, and community engagement efforts.  

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  Develop and maintain KPI dashboards and performance reporting related to events, partnerships, volunteers, sponsorships, and community engagement activities.  

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  Deliver insights and recommendations to leadership by analyzing trends, outcomes, and opportunities for continuous improvement.

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  Serve as the primary liaison for CASL Connect, partnering with Programs, Advancement, HR, IT, Operations, and the Culture Committee to ensure aligned planning and execution across the organization.  

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  Support ONE CASL initiatives by fostering collaboration, promoting consistent brand representation, and ensuring community activations reflect CASL's mission, values, and organizational identity. 

 

• Bachelor's degree in nonprofit management, communications, public administration, community development, marketing, or a related field; equivalent combinations of education and experience will be considered.  

• Five (5) or more years of progressive experience in community engagement, nonprofit event management, partnership development, sponsorship development, or a related field.  

• Demonstrated experience leading events from planning through execution, including logistics coordination, vendor management, budgeting, staffing, and post-event evaluation.  

• Experience developing partnerships, sponsorships, volunteer programs, or community engagement initiatives.  

• Experience utilizing CRM, fundraising, event management, or stakeholder relationship management platforms (e.g., Salesforce, GiveSmart, OneCause, or similar).  

• Proficiency with project management and collaboration tools (e.g., Asana, SharePoint, or similar). 

• Strong project management and organizational skills, with the ability to manage multiple concurrent events, partnerships, and competing priorities while maintaining attention to detail.  

• Strong financial acumen, including budget management, expenditure tracking, and evaluation of performance against established goals.  

• Excellent written, verbal, and interpersonal communication skills, with the ability to effectively engage community members, sponsors, partners, volunteers, and internal stakeholders.  

• Ability to lead and coordinate cross-functional teams, volunteers, vendors, and partners while building collaborative relationships across diverse stakeholder groups. 

• Experience working in or with AANHPI, immigrant, or other culturally specific communities 

• Bilingual in Chinese (Mandarin or Cantonese) and English 

• Experience managing live or silent auction logistics, including item procurement and mobile bidding platforms 

• Experience developing sponsorship packages and driving revenue growth from a portfolio of corporate sponsors 

• Familiarity with agile or scrum frameworks — or genuine openness to adopting CASL’s Way of Working (WOW), CASL’s structured agile methodology for cross-functional collaboration 

• Experience with social media content capture and amplification during events 

• Ability to lift and carry event materials (up to 30 lbs).  

• Extended periods of standing, walking, and outdoor activity during event setup, execution, and breakdown