Customer Analytics Manager

United States·BrooklynFull Timemid

Data ScienceOtherDataData Manager

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Overview

Catbird is filling an exciting role for a Customer Analytics Manager, reporting to the VP of Marketing. In this role, you will partner closely with our marketing, finance, product, and leadership team to develop best in class retention strategies, increase customer loyalty and lifetime value,…

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Catbird is filling an exciting role for a Customer Analytics Manager, reporting to the VP of Marketing.

In this role, you will partner closely with our marketing, finance, product, and leadership team to develop best in class retention strategies, increase customer loyalty and lifetime value, and mitigate churn across our e-commerce and store customer cohorts. Our ideal candidate is data driven with a deep understanding of the full customer lifecycle and its drivers.

Extract and analyze CRM data, customer service feedback, customer purchase behavior, and survey insights to build out the following:

- Streamlined customer dashboards for ongoing and ad hoc analysis

- Summary of key insights and actions to wider team

- Automated reporting in Catbird’s BI platform, Looker

Define additional metrics and tracking to measure Catbird’s retention health and brand heat.

Identify shifts within our customer behavior and relevant actions to drive growth

Work closely with marketing to provide data driven direction on lifecycle marketing campaigns across channels.

Provide data driven framework for Catbird’s pilot loyalty program and clienteling services across e-commerce and store.

Work closely with the marketing and merchandising teams to provide insights into audience segmentation, purchase behavior, cross purchase and spend trends.

Partner with the marketing and retail teams to create monthly and weekly customer engagement reporting, and measurable KPIs.

Work with marketing on A/B testing processes for creative, messaging, send frequency, and timing to constantly improve performance.

5+ years experience in corporate strategy, consulting, or CRM experience

Strong data analytics and qualitative skills, SQL is a strong plus!

Deep experience in analytics platforms

Looker proficiency a must: dashboard modeling and design: Looks, views, and joins as well as data validation

Experience with customer research methods – including coding and deploying surveys, and social listening

Ability to translate insights into actionable strategies

A strong communicator who enjoys collaborating with small, cross functional teams

A passion for the Catbird brand and sustainability mission is a strong plus!

Healthcare eligibility following 30 days of hire with 75% of the medical premium covered by Catbird. And 25% of the premium is covered for children. We also offer dental and vision.

Generous PTO plus additional paid holidays, sick days, and an extra day off during the month of your birthday!

401(k) with profit sharing and safe harbor contribution eligibility after one year of employment. We invest through a portfolio focused on socially responsible funds.

Professional Development Stipend: an allotment of $200/year, plus other workshops and talks throughout the year

Parental Leave: 12 weeks are 100% paid.

The Catbird Giving Fund: We vote as a company on what organizations to support. A portion of all sales, year round, are donated to nonprofits aligned with our core beliefs of equality and helping others.

A generous employee discount

Pre-taxed commuter discounts to save money on getting to work

Discounted Citi Bike Annual Membership

Regular company-wide celebrations & events

A warm, casual work environment where people can really be themselves!