Senior B2B Marketing Manager

Ccube is looking for a Senior B2B Digital Marketing Manager to lead our end-to-end marketing function and build a strong brand presence across India and the US. This is a high-impact role for a strategic, hands-on marketer who can drive digital growth, generate qualified leads, strengthen brand positioning, and collaborate closely with the CEO's Office, Sales, HR, and Operations.

If you're passionate about creating measurable marketing impact and enjoy building marketing functions from the ground up, we'd love to hear from you.

• Develop and execute quarterly and annual marketing strategies aligned with business goals.
• Build and strengthen Ccube's brand presence across India and the US.
• Establish marketing processes, SOPs, KPIs, and reporting frameworks.
• Partner with Sales, HR, Operations, and Leadership to drive business growth.

• Lead SEO, SEM, paid campaigns, email marketing, website optimization, and social media initiatives.
• Improve website traffic, engagement, conversion rates, and inbound lead generation.
• Monitor campaign performance and optimize marketing spend for maximum ROI.
• Present actionable marketing insights and performance reports to leadership.

• Own Ccube's brand messaging across digital platforms.
• Manage PR initiatives, awards, media relations, speaking opportunities, and corporate communications.
• Drive employer branding initiatives in partnership with HR.

• Develop and manage a high-impact content calendar including thought leadership, case studies, success stories, videos, and product marketing content.
• Collaborate with creative teams and agencies to produce compelling marketing assets.
• Build and manage executive and leadership branding on LinkedIn.
• Leverage AI tools and emerging content trends to create engaging, high-performing content.

• Plan and execute integrated marketing campaigns for services, solutions, and products.
• Improve lead quality while reducing cost per lead through data-driven optimization.
• Work closely with Sales to support pipeline generation and lead nurturing.

• Organize webinars, client engagement programs, industry events, and internal initiatives.
• Manage event branding, photography, videography, and post-event marketing activities.
• Represent Ccube through industry events that enhance brand visibility.

• Track KPIs including website traffic, engagement, reach, follower growth, MQLs, CPL, and campaign performance.
• Build dashboards and deliver regular performance reports to leadership.
• Ensure all marketing initiatives contribute measurable business value.

• 5+ years of experience in Digital Marketing, preferably in IT Services, Technology, SaaS, or Digital Marketing agencies.
• Strong understanding of B2B marketing and service-based businesses.
• Proven experience managing end-to-end digital marketing campaigns.
• Hands-on expertise in SEO, SEM, paid advertising, email marketing, and analytics.
• Experience working with agencies, designers, and cross-functional teams.
• Excellent communication, project management, and stakeholder management skills.

• Digital Marketing (SEO, SEM, Google Ads, Paid Campaigns)
• Email Marketing (Instantly and Apollo are mandatory)
• LinkedIn Marketing & Executive Branding
• Performance Marketing & Analytics
• Content Strategy & Storytelling
• Brand Management & Corporate Communications
• Campaign Planning & Lead Generation
• AI Marketing Tools and Content Automation
• Team & Vendor Management

• Increase LinkedIn engagement by 20–25% through a consistent content strategy.
• Deliver high-quality brand assets and marketing creatives.
• Initiate website optimization with improved landing pages.
• Implement leadership dashboards for marketing KPIs.
• Launch a structured quarterly PR, campaign, and events roadmap.
• Build strong collaboration with Sales, HR, Operations, and the CEO's Office.