Director Product Marketing
Quick Summary
We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.
Product Marketing Strategy & Leadership Report to the Head of Product and play a lead role in shaping Centivo's product marketing function.
Required Skills and Abilities 5–7 years of experience in employer health benefits — with B2B product marketing experience and/or as a broker/consultant Exceptional written, verbal, and visual communication abilities across various mediums and assets…
We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.
We are looking for a Director of Product Marketing to join our team and play a key role in shaping our product marketing function and accelerating our enterprise growth efforts.
This is a highly strategic and visible role, partnering closely with Sales, Revenue Operations, Product, Actuarial, and other marketing functions to develop positioning and messaging, sales enablement content, product packaging and pricing, and product launch planning and execution.
We are looking for candidates with B2B2C product marketing experience, with a deep understanding of the employer health benefits market, particularly from the broker/consultants' perspective, and a passion for innovation in healthcare.
Responsibilities
~1 min read- →
Requirements
~1 min read5–7 years of experience in employer health benefits — with B2B product marketing experience and/or as a broker/consultant
Exceptional written, verbal, and visual communication abilities across various mediums and assets used in the sales and marketing processes
Demonstrated track record of driving growth results with strategic, data-driven insights, collaboration, and influence
Well versed in macro healthcare trends and how they impact the employer market
A self-starter with a demonstrated track record in solving problems, generating new ideas, and driving results in fast-moving, growth-oriented environments
Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com.
Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.
Location & Eligibility
Listing Details
- Posted
- April 1, 2026
- First seen
- May 6, 2026
- Last seen
- May 7, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 34%
- Scored at
- May 6, 2026
Signal breakdown
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