Senior Manager, Influencer/Affiliate

We are seeking a Senior Manager, Influencer/Affiliate with hands-on experience managing affiliate programs, supporting social media marketing efforts, and contributing to account management workflows. Experience coordinating UGC (user-generated content) programs or creator partnerships is a strong plus.

In addition to base compensation, this role offers a performance-based commission opportunity aligned with affiliate revenue and growth targets.

Responsibilities

• Manage the day-to-day execution and growth of the affiliate marketing program
• Recruit, onboard, and manage affiliate partners, publishers, and creators
• Monitor affiliate performance, tracking, links, promotions, and compliance
• Identify and pursue new affiliate, content, and partnership opportunities
• Execute SEO initiatives including keyword research, on‑page optimization, and content updates
• Collaborate with content, e‑commerce, and marketing teams to improve organic traffic and conversions
• Track, analyze, and report on performance using Google Analytics, Search Console, affiliate platforms, and spreadsheets
• Apply proven affiliate and SEO best practices to improve efficiency and results

• Support social media campaigns by coordinating content needs across platforms
• Collaborate with creators and UGC contributors, ensuring timely delivery and brand alignment
• Help identify UGC opportunities among customers, partners, influencers, and affiliates
• Organize, tag, and maintain a library of UGC assets for multi-channel use
• Assist with community engagement efforts to support brand visibility and performance

• Assist in managing relationships with affiliate partners, agencies, and platforms
• Respond to partner needs, questions, and promotional requests in a timely manner
• Support cross-functional communication with brand, e‑commerce, and product teams
• Help ensure all affiliate and partnership deliverables are met and properly executed

Requirements

• Hands-on experience managing affiliate marketing and/or SEO programs
• Experience in social media marketing, influencer coordination, or UGC content management
• Prior exposure to the consumer packaged goods (CPG) industry preferred
• Working knowledge of affiliate marketing models, tracking, and attribution
• Working knowledge of SEO fundamentals including keyword research and on‑page optimization
• Strong attention to detail, organization, and follow‑through
• Clear communicator able to collaborate cross-functionally
• Comfortable thriving in a fast-paced environment while managing multiple projects at once