Franchise Expansion Manager - U.S. (Based in New York/USA) (m/f/d)

Since our launch in early 2022, we have grown into an innovation leader in specialty bakery and coffee with more than 50 locations across 10 countries – and we are far from done. With strong momentum across Europe, we are now accelerating our expansion into the United States and beyond.

Our concept of specialty bakery and coffee is all about experience – from bold flavours to a distinctive design language that transforms every visit into a true lifestyle moment. To bring this vision to life in new markets, we are looking for entrepreneurial minds who thrive in fast-paced, international environments.

For our international expansion, we are looking for an Franchise Expansion Manager USA (m/f/d) to drive our growth across the United States. In this role, you will play a key part in establishing and scaling our presence in one of the world’s most dynamic markets.

• Drive the expansion of our brand across the US market by identifying and acquiring new franchise partners
• Analyze market potential, locations, and regional dynamics to support strategic growth decisions
• Navigate and evaluate legal and regulatory frameworks relevant to franchising in the United States
• Lead and support negotiations of franchise agreements in close collaboration with internal stakeholders
• Build strong relationships with partners and guide them through the onboarding process
• Act as a key interface between headquarters and US partners to ensure a smooth market entry and sustainable growth

• Proven experience in franchise development, expansion, or business development – ideally in the US market
• Strong understanding of franchise structures, contracts, and market entry strategies
• Experience navigating legal and regulatory environments in international markets (US strongly preferred)
• Excellent negotiation and communication skills in English
• Hands-on mentality combined with a strategic mindset and entrepreneurial drive
• Willingness to travel and actively shape a fast-growing international brand
• Strong existing network of potential franchise partners and/or suppliers is a strong advantage