Product Marketing Manager
Quick Summary
3+ years in related role or experience. Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education,
This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives and enable revenue growth. The role applies market insight, customer understanding, and cross-functional collaboration to position offerings effectively, guide product launches, and equip customer-facing teams with the tools and messaging needed to drive adoption and retention within established business strategies and processes.
Responsibilities
~1 min read- →Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics.
- →Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities.
- →Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
- →Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
- →Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels.
- →Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
- →Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes.
- →Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability.
- →Coordinate timelines, deliverables, and stakeholder communications to ensure consistent and effective execution of product marketing initiatives.
- →Ensure product marketing activities adhere to internal policies, processes, and quality standards.
- →Perform other duties and responsibilities as required to support business needs.
- Typical experience: 3+ years in related role or experience.
- Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
- Ability to synthesize complex or technical information into clear, value-focused messaging.
- Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
- Analytical skills to interpret performance data and support continuous improvement.
- Strong written and verbal communication skills suitable for internal and external audiences.
- Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
- Experience managing multiple projects and deadlines within established processes.
- Proficiency with common marketing, research, and presentation tools.
Requirements
~2 min read- University degree preferred.
- Experience supporting product launches within subscription-based or recurring revenue business models.
- Familiarity with sales enablement methodologies and lifecycle marketing principles.
- Exposure to industry research, market segmentation, and buyer persona development practices.
- Experience using marketing automation, CRM, or analytics platforms.
- Experience working in a cross-functional or technology-enabled environment.
- Possession of a relevant professional certification in product marketing, marketing, or a related field.
Cision, Inc. "the Company" only communicates with candidates and extends job offers through direct channels, not third parties.
Location & Eligibility
Listing Details
- Posted
- August 6, 2026
- First seen
- August 6, 2026
- Last seen
- August 6, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 87%
- Scored at
- August 6, 2026
Signal breakdown

Cision Ltd. is a public relations and earned media software company and services provider, offering solutions for media monitoring, content distribution, and communications analysis.
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