Regional Marketing Senior Analyst - Assistant Vice President

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism. Citi Services Citi Services provides global solutions that help clients optimize operations and drive their business forward. Through our five business lines – Liquidity Management Services, Payments, Trade & Working Capital Solutions, Investor Services and Issuer Services - we provide cash management, payments & receivables solutions, working capital solutions, post-trade securities services and issuer services across Citi’s global network. Shape your Career with Citi We’re currently looking for a high caliber professional to join our team as Assistant Vice President, Regional Marketing Senior Analyst \- Hybrid (Internal Job Title: Regional Marketing Senior Analyst - C12) based in Singapore. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decisions and manage your financial well-being to help plan for your future. The Regional Marketing Sr Analyst is responsible for developing and implementing marketing activities that increase brand awareness, drive customer engagement, enable sales, and support revenue growth. This role involves managing marketing campaigns, coordinating with cross-functional teams, and ensuring all marketing efforts align with the company’s objectives and brand identity. In this role, you’re expected to: * Plan, execute, scale and localize marketing campaigns across B2B marketing channels, including but not limited to events, webinars, social media, email, print, advertising and awards. * Track and analyze campaign performance, making data-driven recommendations to improve ROI. * ROI: track marketing campaign impact on client revenues, client pipelines, client acquisition and client relationships. * Oversee content creation for marketing campaigns and sales enablement, across digital, social media, email, print, and event marketing channels. * Manage marketing budgets, ensuring campaigns are delivered on time, within budget, and according to policy. * Collaborate with sales, product, and customer support teams to ensure consistent messaging and effective lead generation. * Maintain and enhance brand identity across all marketing materials. Drive the production of all marketing materials through necessary reviews to adhere to brand, legal, and compliance guidelines. * Stay updated on market trends, competitor activities, and emerging marketing technologies. * Collaborate with various Marketing partners to drive all aspects of client and prospect events, such as event requirement planning, budgeting, venue selection, vendor briefings, production direction, agenda and content planning, speaker sourcing, onsite event execution, and post-event reporting. * Provide senior management with detailed Marketing briefings to create a conducive atmosphere for dialogue and strategic direction. * Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking * Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. As a successful candidate, you’d ideally have the following skills and exposure: * 5-8 years of experience, ideally from the Banking, Financial Services, or B2B Tech industries. * Bachelor's Degree in Marketing/Business/Communications, or other related fields of study. * Experience working in large, complex organizations with a strong emphasis on governance. * Business savvy and a solid understanding of end-to-end marketing campaign planning, execution, and measurement. Experience in or knowledge of B2B marketing strategies is an advantage. * Tech-saavy. Experience working with Marketing AI, GenAI, Marketing Automation platforms, CRMs, or workflow management tools is an advantage. * Analytical mindset with the ability to interpret data and optimize campaigns in a data-driven manner. * Adaptable and capable of managing multiple projects under tight deadlines. Detail-oriented approach to execution. Strong project management and organizational skills. * Event planning experience within financial services or Tech industries. * Strong understanding of financial products and services. * Excellent written and verbal communication skills. Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact. Take the next step in your career, apply for this role at Citi today https://jobs.citi.com \------------------------------------------------------ ## Job Family Group: Marketing \------------------------------------------------------ ## Job Family: In-Business Marketing \------------------------------------------------------ ## Time Type: Full time \------------------------------------------------------ ## Most Relevant Skills Please see the requirements listed above. \------------------------------------------------------ ## Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. \------------------------------------------------------ Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. 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