Marketing Coordinator, High School Outbound

The CIEE Global Navigator High School Study Abroad programs have been growing exponentially in the past 10 years. That growth was largely fueled by the success of our alumni engagement strategy which activates and nurtures a cohort of highly motivated and trained high school alumni called “Global Ambassadors”. These students volunteer to present about CIEE programs and scholarship opportunities in their school community and refer friends. Our team trains them, equips them, and supports them throughout the school year.

This new Coordinator position will support the Community Engagement Manager as our engagement strategy is growing in scope and ambition to include a broader set of champions like Program Leaders, Parents of Alumni or International Exchange Students. From coordinating virtual and in-person events to designing, adapting and distributing presentation materials, this role is a great opportunity to grow as a well-rounded marketer and engagement specialist.

Success will be measured by the growth in our cohorts of champions and their engagement rate, as well as the number of new travelers applying through a referral.

We’re looking for candidates with strong communication and relationship-building skills, as well as a creative edge, to be able to not only coordinate but actively contribute to the production and update of our HSOB engagement assets (print, digital, video).

This role reports directly to the HSOB Community Engagement Manager and will collaborate internally with the HSOB marketing team as well as the larger CIEE Digital Marketing Team and HSOB sales team to plan the execution of the HSOB community engagement plan and track performance over time.

• →Support HSOB Sales Team with alumni meetings and presentations 
  • →Source alumni or ambassadors to co-present with CIEE staff in their school community to maximize their impact.
  • →Host weekly presentation preparation refresher workshops with alumni before they present in schools.
  • →Mediate communications between CIEE sales team and alumni, including providing the sales team with the ambassadors’ slides for presentation.
  • →Ensure that referral links are always readily available for in-school presentations.
• →Coordinate the Global Ambassador and Ambassador Abroad Programs
  • →Help develop, organize and deliver virtual trainings for our ambassadors.
  • →Curate and distribute materials to equip ambassadors.
  • →Coordinate central communications with ambassadors through e-mail, social media, and text messaging.
  • →Develop and promote monthly referral and engagement contests and communicate with winners.
  • →Host monthly webinars with ambassadors.
• →Community engagement initiatives (broader alumni base and champions)
  • →Develop and send monthly newsletters to champions.
  • →Source, package and curate alumni and champion stories in the form of blogs, interview clips, photo galleries, podcasts etc. to contribute to CIEE’s content plan and enrich alumni social media and web presence.
  • →Create pre-packaged marketing materials that alumni and parents can customize to promote CIEE programs and scholarships in their community.
  • →Help to plan and coordinate the Global Navigator Virtual Fair, including creating zoom meetings and communicating with presenters, developing promotional material for the fair and moderating panels.
  • →Pilot in-person events to gather ambassadors, parents of alumni or program leaders with local youth.
• →Other duties as assigned.

•  Knowledge Requirements

• • Bachelor’s degree in marketing, communications, business management or related field.
  • A minimum of 1-2 years’ experience working with U.S. teens

• Skill Requirements
  • Excellent project management and organizational skills.
  • Excellent knowledge of Microsoft Office.
  • Excellent written and verbal communication skills.
  • Comfortable with web-based applications for virtual events and project management/collaboration (i.e. Zoom, Asana, Teams, etc).
  • Experience in basic graphic design and fluency in the Adobe Software suite (specifically, InDesign, Photoshop) or Canva.
  • Experience with simple video editing (iMovie, Premiere, Windows Movie Maker) a plus.
  • Ability to prioritize and balance multiple projects simultaneously.
  • Creative problem-solving with a “can-do mentality”.
  • Flexible, change-embracing in a rapidly evolving work and market environment.
  • Ability to relate to and work with a wide variety of stakeholders.
• Optional/Plus:
  • International experience is a plus

CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply. 

Due to federal regulations and CIEE policies, a background check, reference check, and education and employment verification will be conducted as conditions of employment.