VP of Paid Media

• →Fully audited Clever's paid accounts with a clear plan on what to scale, fix, or kill.
• →Moved paid execution in-house, with the systems and team to support it.
• →Grown monthly paid spend meaningfully while holding or improving ROAS.

• At least two new channels have matured into profitable, scaled growth drivers.
• Monthly paid spend has grown materially with disciplined ROAS across every channel.
• Paid growth runs fully in-house with a documented testing playbook driving consistent gains.
• Your team tests the full funnel—ads, landers, lifecycle, conversion—in tight partnership with Sales.
• Clever's paid function is recognized as one of the highest-performing in our category.

• 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics.
• Has personally managedmillion-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome.
• Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels.
• Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click.
• Bias toward building systems and testing playbooks, not just running campaigns.
• AI-forward—actively using AI tooling to compound creative output, audience research, and analysis.

• Excellent communication skills, able to influence across teams and levels
• Real estate, fintech, or marketplace industry experience a plus

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