Consumer Insights Analyst

As a Consumer Insights Analyst, you will be responsible for programming, deploying, and analyzing VOC surveys that provide crucial feedback on customer satisfaction, experience, and expectations. You will use Qualtrics to design and manage surveys, configure triggers for closed-loop follow-ups, integrate Qualtrics with our CRMs for automated survey deployment, and set up automated email notifications. Additionally, you will create professional PowerPoint presentations to effectively communicate your findings and insights to senior management and other stakeholders. This role requires strong technical expertise in Qualtrics, advanced data analysis capabilities, and the ability to present insights clearly and compellingly.

Support the Consumer Insights team in managing and evolving Voice of the Customer programs across brands, including surveys tied to key customer interactions

Help build, maintain, and troubleshoot survey workflows, automations, and integrations within Qualtrics and connected platforms

Design, launch, and manage ad hoc surveys and research projects in partnership with stakeholders across marketing, product, and other business teams

Analyze quantitative and qualitative research findings to identify trends, opportunities, and actionable customer insights

Create clear, well-organized reports and presentations that translate data into meaningful recommendations for business partners

Present insights to cross-functional teams and serve as a trusted partner in helping stakeholders interpret research results

Partner with internal teams across multiple ecosystems to support their ongoing research needs and prioritize high-impact work

Collaborate closely with the Consumer Insights team to expand in-house capabilities and reduce reliance on external support where appropriate

Maintain accuracy and consistency in research execution, data handling, and reporting deliverables.

Contribute to team projects that support broader business initiatives and strategic decision-making

Complete other duties and special projects as assigned

Bachelor's degree in Market Research, Business, Marketing, Psychology, Social Sciences, or a related field (or equivalent experience)

2-5 years of proven experience in a consumer insights, market research, customer insights, or analyst role

Hands-on experience with Qualtrics, including survey programming, workflow automation, and platform integrations

Strong analytical skills with the ability to synthesize research data into clear findings and business-focused recommendations

Experience supporting both structured feedback programs and ad hoc research initiatives

Confidence creating reports and presenting insights to stakeholders in a clear, consultative manner

Strong interpersonal and communication skills, with the ability to work effectively across teams and functions

Excellent organization and project management skills, with the ability to manage multiple priorities in a remote environment

Comfort working in a growing function where processes may evolve and team members contribute across a range of initiatives

Experience in education, certification, or a similarly customer-focused industry is helpful, but not required