Senior Product Manager - Onboarding Experience

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

• Own the strategy, roadmap, and execution for Color's patient onboarding and service activation experiences

• Own and drive patient onboarding and activation metrics, especially enrollment growth and service activation

• Evolve the treatment and survivorship onboarding experience to better engage, capture patient needs and communicate service value

• Design and execute engaging seasonal, lifestyle and cancer-specific campaigns across email, SMS, mail, and other channels — partnering with engagement marketing and our clinical team to orchestrate cohesive cross-channel experiences

• Work with engineers, designers, data scientists, clinicians, and care operations partners to develop risk assessment and screening checkout flows that drive health outcomes and increase downstream lifecycle re-engagement

• Embed AI deeply into the patient experience to deliver more personalized, motivational, and actionable interactions at scale

• Collaborate with and drive alignment across clinicians, care operations, AI platform team, engagement marketing, sales, legal and customer success to balance patient outcomes, patient experience, customer ROI and business goals

• Drive AI adoption in both how the team builds and what it builds

• Champion Color's culture and lead by example — we work hard and also have fun doing it!

• Re-imagine the onboarding experience for in-treatment patients and cancer survivors to capture patient needs and communicate how we can help them

• Build screening check out experiences that recommend the right screening based on clinical risk factors and which encourage patients to opt into requesting home screening kits or help scheduling screenings.