Home Care Marketer

About the Role
We are seeking a dynamic and motivated Home Care Marketer to join our growing team. In this
role, you will be the face of our agency in the community — building relationships with referral
sources, educating healthcare professionals about our services, and driving census growth. If
you are passionate about making a difference in the lives of seniors and individuals who need
care at home, we want to hear from you.

Compensation & Benefits
•      Base salary starting at $60,000 annually
•      Performance-based bonuses tied to referral and census growth
•      Mileage reimbursement
•      Health, dental, and vision insurance
•      Paid time off (PTO) and holidays
•      Ongoing professional development and training
•      Supportive team environment with strong leadership
Key Responsibilities
•      Develop and maintain relationships with hospitals, skilled nursing facilities, assisted
living communities, physicians' offices, and other referral sources
•      Conduct regular in-person visits and presentations to healthcare professionals and
community partners
•      Represent the agency at community events, health fairs, and networking functions
•      Collaborate with the clinical and operations team to ensure smooth intake and client
satisfaction
•      Track and report on marketing activity, referral trends, and census data
•      Identify new market opportunities and develop strategies to increase agency visibility
•      Maintain a consistent presence in the territory and manage a defined call cycle
Qualifications
•      Minimum 1–2 years of healthcare or home care marketing/sales experience preferred
•      Knowledge of the home care, senior care, or healthcare industry strongly desired
•      Proven track record of building referral relationships and meeting growth targets

•      Excellent interpersonal, communication, and presentation skills
•      Self-motivated, goal-oriented, and able to work independently in the field
•      Valid driver's license and reliable transportation required
•      Proficient in CRM software and Microsoft Office Suite
Why Join Us?
We are a mission-driven home care agency committed to helping individuals remain safely and
comfortably in their homes. Our team is passionate, collaborative, and dedicated to providing
the highest quality care. As our Marketer, you will play a critical role in connecting our
community with the compassionate care they deserve — and your efforts will be recognized and
rewarded.