Senior Tiktok Shop Specialist

About the Role:
Comfrt is seeking a Senior TikTok Shop Specialist to own and scale TikTok as both a brand discovery channel and a high-velocity commerce engine. This role is hands-on, data-driven, and focused on unlocking growth across TikTok Shop, paid media, creators, affiliates, and live shopping.

You will operate as the day-to-day owner of TikTok Shop performance, partnering closely with TikTok, internal growth teams, and cross-functional stakeholders to unlock growth at scale.

TikTok Shop & Campaign Ownership

• →Serve as the primary point of contact for TikTok Ads, TikTok Shop, and Live Shopping teams
• →Own campaign setup, registration, flighting, execution, and performance reporting within TikTok Seller Center
• →Lead campaign launches end-to-end, managing timelines, assets, testing, and optimization across Shop and web.
• →Partner with TikTok on betas, incentive programs, and platform optimizations to accelerate growth.
• →Evaluate and lead adoption of new TikTok commerce features in partnership with Growth, CRM, CX, and Ecommerce.

Shop CRO & Merchandising

• →Oversee channel Shop Design across home page design, merchandising, module placement and CRO testing
• →Build product collections in conjunction with campaigns, large moments and channel-specific offerings 
• →Enhance channel UX with with TTS x Comfrt product roadmap in new modules, testing opportunities & channel enhancements
• →Build CRO roadmap syncing learnings from TTS to other channels, as well as contribute & deliver new ideas in apps, promotions, product feed connectors and overall channel insights & health metrics
   

Performance & Analytics 

• →Define, track, and report KPIs across TikTok Shop, paid campaigns, and organic performance (GMV, ROAS, CAC, CVR).
• →Identify gaps in attribution and measurement; collaborate with TikTok and internal teams to improve data visibility.
  Leverage TikTok Market Scope (TTMS), Seller Center data, customer reviews, CX insights, and tools like Kalodata to identify trends and competitive opportunities.
  Partner with Finance to track TikTok Shop as a standalone P&L and support forecasting and performance reviews.

Cross-Functional Communication

• →Translate TikTok learnings and priorities into clear directives for the growth team, creative strategist, CX, CRM and creator and affiliate teams. 
• →Collaborate with Creative and Paid Media teams to ensure assets are optimized for TikTok formats and timelines.
• →Maintain alignment with product, inventory, and ecommerce teams to ensure accurate planning and execution.
  
   

Problem-Solving & Execution 

• →Proactively identify and resolve issues related to campaign setup, tracking, or platform operations.
• →Lead partner and internal discussions with confidence, using data to challenge assumptions and guide decisions.
• →Operate with a solutions-first mindset in a fast-paced, high-growth environment.

• 3+ years of experience in marketing, growth, or performance media  (with  hands on TikTok Shop Seller Center, Ads Manager experience).
• Proven success managing TikTok Shop and/or paid campaigns with measurable revenue impact.

Skills: 

• Strong understanding of TikTok trends. Algorithms and the levers to drive velocity and performance on the platform across paid, earned and owned. 
• Strong analytical mindset with experience defining and reporting on KPIs (GMV, ROAS, CAC, etc.) and experience of TikTok Seller Center and Ads Manager. 
• Excellent communication and stakeholder management skills — comfortable leading partner-facing conversations.
• Self-starter with strong problem-solving ability and bias for action.
• Experience working cross-functionally with creative, paid, and product teams.
• LA-based preferred; remote considered for exceptional candidates.

• Ownership of a flagship growth channel for a top-performing brand on TikTok.
• Direct partnership with TikTok’s premier team on betas, insights, and high-impact opportunities.

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! 
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.