Growth Marketer, Community & Engagement

Build advocacy playbooks, including in-app nurture motions developed in partnership with Product to deepen usage, and run surveys to understand what's working. Develop teacher-facing content and community programming that builds and nurtures power-users, including:

Free teacher-focused webinars

Newsletters with teaching tips tailored to specific grade bands

Blog content in service of usage and engagement, not immediate lead conversion

Conferences, regional and virtual meetups, and roundtables

CommonLit appearances, placements, and ads in outlets like EdWeek and Chalkbeat

Organic social content (Reddit and others)

A long-term ambassador program for CommonLit's most engaged teachers

Own blog maintenance and content cadence. 

Partner with the Retention Marketer, Brand & Impact to leverage customer testimonials for top-of-funnel storytelling. 

Work cross-team with colleagues who talk directly to users (Sales, Support, Product) to exchange insights and use it to grow our audience. 

Share insights with the broader Marketing team to support every stage of the funnel, for example giving Sales fresh angles for teacher-level leads.

Partner with the Performance Marketing Specialist on the hand-off between free-user activation and conversion, including strategic lead gen pushes in blog and newsletter when appropriate.

Report on free-user engagement and advocacy metrics, including webinar attendance and satisfaction, newsletter open/click-through rates, blog engagement, organic social performance, and ambassador program growth and participation.

Partner cross-functionally to track how traffic, sign-ups, sign-ins, and top-of-funnel engagement translates into conversion downstream.

Bring a learner’s mindset to identify what’s working, retire what isn’t, and keep testing new content, community, and advocacy approaches.

Bachelor's degree required

2-4 years of experience in content marketing, community/growth marketing, or a related field required

Experience teaching ELA required (teaching grades 6-12 preferred)

Experience in education or another mission-driven, freemium/product-led growth environment highly preferred

Strong writing and storytelling skills, with experience developing newsletters, blogs, and webinar content

Comfortable being the “face” of CommonLit - webinar host, blog author, etc.

Comfortable using or learning how to use HubSpot, Notion, Google Suite, Slack, Zoom, etc., for collaboration and development of teacher-facing content

Experience hosting or producing live virtual events (e.g. Zoom or a comparable platform) preferred

Experience with social media tools (e.g. Sprout social or a comparable platform) preferred

Experience with LLMs preferred, experience using Claude highly preferred

Alignment with CommonLit's mission

Comfortable operating without a rigid playbook: you can build a new motion (like an ambassador program) from scratch

Genuine curiosity about what makes educators advocate for tools they love, and energy for community-building work (events, meetups, roundtables)

Ability to thrive in a fast-paced environment

Positive attitude and willingness to learn and assist with other projects as needed

Strong attention to detail and desire for feedback

Ability to work independently and collaboratively within a team

Strategic thinker, self-starter, with strong time management and organizational skills

Strong interpersonal and problem-solving skills

Strong communication and collaboration skills, comfortable speaking and facilitating live sessions with educators (webinars, meetups, roundtables, conferences etc.)

This role involves prolonged periods in a stationary position at a desk and working on a computer

Must be able to travel to regional or state conferences to promote CommonLit and connect with educators; current expectation is attendance at one 2-3 day conference per quarter