Senior Paid Social Buyer

A Paid Social Buyer at CTC is an expert in all things Meta. You will work closely with clients as their lead media strategist or, on larger accounts, in collaboration with a broader Growth Team. You will analyze historical data, identify trends, and then use that information to guide your clients and team to build successful campaigns. Your role is to make data-informed bets on targeting, messaging, and optimizing campaigns to create the best possible outcome for your clients. You will conduct multivariate tests to determine the best-performing creative and target audiences to will scale client accounts, and take ownership of finding solutions when a bet does not go as planned. You will be responsible for establishing trusting relationships and providing weekly updates to clients, as their primary point of contact. 

• You are committed to making decisions informed by research
• Your customer service is referenced as the bar that others strive to emulate 
• You take pride in arriving to meetings prepared with insight to contribute
• You organize your time and say “no” appropriately so that you can attend to what is most critical 
• You are committed to approaching challenge & failure with curiosity about how to improve
• Your word is trustworthy; you do what you say you will 

• You are passionate about building brands for the next generation
• You gather context ahead of meetings so that you arrive prepared with insight and input 
• You clearly articulate your expertise so that even a beginner can understand the concept
• You are in the habit of documenting and reporting your work

• You seek opportunities to refine your skills without being prompted
• You desire to inspire others with your excellence and expertise 
• You are willing to put in the reps to be an expert in your domain
• You resist the temptation to play victim; instead, you take 100% ownership over outcomes  

• Monitoring active campaigns and adjusting budgets and strategy to ensure the best results possible for our clients.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.
• Pulling and Sorting data tables from previous campaigns to guide our creative teams on the best-performing creative elements to use in newer ads. 
• Assisting with accounts of non-Sr. media buyers to guide them through any helpful tips you might have. 
• Reporting data kindly and clearly to leadership and clients.

• Actively running up to 6 clients without regular assistance from other buyers.
  
  

• You’ve learned the ropes and you should be able to accurately project a client’s Facebook spend/ROAS.
  
  

• As a Sr. Paid Buyer, you’re expected to share your knowledge with any who need it, Assisting accounts and starting palms down to help wherever you can. 

• 2-4 years of paid media experience managing budgets of $350,000+.
• Proficiency in Google Sheets.
• Ability to forecast budgets based on historical data & client goals. 
• Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds).
• We value your time, but as an agency sometimes you may be required to work on weekends or after hours.
• Skilled in ASANA or relevant project management software, preferred.
• Exceptional written and verbal communication skills.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Ability to complete short-term and long-term goals in a proper manner. 

• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions.
• A desire to take risks - but only after carefully examining the calculus and determining that your chosen course of action is most effective.

• $75,000 - $85,000 base salary, annually
  • This is prior to any benefits (see the “ABOUT US” Section for additional details
• Bonus Structure | 10% of base salary

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone. They're challenging.

In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

1. We Set the Standard
2. We Are Driven To Increase Value
3. We Create an Environment of Excellence

We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.