Who Are We:
Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector. With more than 5,000 clients and hundreds of employees across the globe, Comply empowers Chief Compliance Officers and their teams to proactively manage regulatory obligations, mitigate risk, and scale with efficiency and confidence.
Comply serves thousands of global financial services clients including broker-dealers, insurers, investment banks, private funds, RIAs, and wealth managers who rely on Comply offerings to power their compliance programs.
The Role:
We’re seeking a strategic and hands-on Web Experience Manager to own and optimize our website experience end-to-end. Reporting to the Director of Digital Marketing & Website, this role is critical in driving organic traffic, increasing engagement and conversions, and ensuring our web presence aligns with the needs of today’s regulated financial services firms.
You’ll lead efforts across SEO (including AI-powered search), UX design, website creative, analytics, CRO, and performance reporting—translating data into actionable insights and continually improving how users engage with the Comply brand online.
Website Experience & Strategy:
Lead the day-to-day management, maintenance, and optimization of Comply's WordPress website
Partner with internal and external stakeholders to improve UX and visual design, ensuring a seamless and modern user experience
Own website A/B testing and personalization initiatives to improve engagement and conversions (demo requests, downloads, Qualified engagement, etc.)
SEO & Generative Engine Optimization (GEO):
Own and evolve the SEO strategy using tools like SEMrush and Google Search Console
Implement best practices across on-page SEO, structured data, and internal linking
Partner with the content team to optimize site content for AI-driven search engines and generative platforms (GEO)
CRO & Lead Conversion:
Use tools like Qualified, HubSpot, and Salesforce to track conversion behavior and identify improvement opportunities
Run and report on A/B tests for site structure, CTAs, forms, and landing pages
Collaborate with sales and demand gen teams to align site experience with funnel goals
Analytics & Reporting:
Create dashboards and regular performance reports using GA4, Looker Studio, and HubSpot
Track and analyze KPIs like traffic, bounce rate, conversion rate, demo requests, time on page, and more
Use data to recommend and implement ongoing optimizations
Must-Have Skills & Experience:
4–6 years of experience in a web-focused marketing role
Hands-on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush
Strong understanding of SEO, technical SEO, and evolving best practices for AI search (e.g., GEO)
Demonstrated ability to manage website projects and implement UX/UI improvements
Experience with conversion rate optimization and tools like Qualified or similar
Bonus Experience:
Familiarity with tools like 6Sense, HockeyStack, Hotjar, or Crazy Egg
Experience optimizing for B2B SaaS or compliance/regtech brands
Basic knowledge of HTML/CSS, WordPress plugins, and third-party integrations
Analytical and data-driven with a creative edge
Curious about AI and the future of search and digital experience
Collaborative, cross-functional, and comfortable managing multiple stakeholders
Highly organized with strong project management skills
Always seeking ways to improve, optimize, and elevate the digital experience