Marketing Generalist

The Marketing Generalist plays a key role in positioning Configura and its portfolio of products as industry leaders across our sales verticals. This role is responsible for planning and executing marketing communications that support product positioning, brand growth, and lead generation.

The Marketing Generalist ensures that all communications align with Configura’s brand, messaging and strategic direction while helping drive awareness, engagement and pipeline growth.

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  Plan and execute marketing communication initiatives across digital and physical channels.

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  Collaborate with Content Writing Specialist to develop clear, value-driven communication including presentation decks, newsletters, blog posts, social media posts, campaigns and customer-facing materials.

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  Ensure all marketing materials follow Configura’s brand and graphical profile

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  Support digital campaigns, advertising and promotion to support current customers, product launches, trade shows, and other industry initiatives.

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  Support planning and execution of select events and trade shows in collaboration with the Event Coordinator and broader Marketing and Sales team.

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  Work cross functionally to ensure stakeholder alignment with clear and consistent communication.