Director, EMEA Field & Demand Marketing

General Summary:

The Director of EMEA Field & Demand Marketing owns pipeline creation and field execution across the UK, Ireland, DACH, Benelux, Nordics, and Southern Europe. This is a hands-on leadership role that navigates with knowledge in GTM systems, builds programs in conjunction with sales and centralized marketing resources that scale through distribution and channel, and operates in a high-growth, PE-backed environment.  Reporting to SVP Demand Gen, this role taps into centralized marketing resources, and leads a regional team.  This role is the primary marketing partner for our distribution and channel GTM motion. EMEA is a critical growth region for ConnectWise and this role sits at the center of it.

Duties & Responsibilities:

• Regional pipeline target: marketing-sourced and marketing-influenced ACQ and cross-sell across all EMEA markets
• Full field marketing execution: tradeshows, executive events, roadshows, roundtables, hospitality, and partner events
• Channel and distribution marketing: co-marketing programs, MDF governance, webinar series with distributors
• Demand generation in region: ABM, outbound plays, competitive displacement campaigns, and product launch activation
• Sales alignment: weekly cadence with EMEA sales leadership, territory planning, account prioritization, opportunity acceleration
• Team leadership: manage and develop a team of field, demand and channel marketers across EMEA
• Budget ownership: forecast, allocate, and report on regional marketing spend with clear ROI accountability

Knowledge, Skills, and/or Abilities Required:

• Strong experience executing field marketing and demand generation programs in a B2B environment.
• Proven track record building pipeline through indirect channel and distribution, not just direct field 
• Experience marketing to MSPs, IT service providers, or SMB/mid-market IT buyers is a strong plus 
• Strong sales partnership instincts; you run toward the CRO conversation, not away from it 
• Structured, executive-level communicator who leads with a point of view and a recommendation, not just status 
• Hands-on operator who can build programs from scratch and hold a team accountable to outcomes 
• Comfortable in a fast-moving, PE-backed environment where priorities shift and execution speed matters 

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience
• 8+ years of relevant experience
• 4+ years of managerial experience
• Experience working within EMEA markets preferred
• Experience in SaaS, technology, or channel-driven businesses strongly preferred

Working Conditions:

• Onsite/Hybrid/Remote depending on location
• 15-25% travel may be required