Outbound Marketing Manager

 

 

End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc) ••Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences;  treat sales feedback as a design input ••Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound , are pointed at the right audiences and easy for reps to execute ••Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact ••Performance and iteration: track sequence performance (open, reply, engagement,  meeting-booked rates) and continuously refine based on what's actually working in the field ••Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement ••Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today