Outbound Marketing Manager

United StatesRemotemid

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement,

Technical Tools

MarketingMarketing Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

The Outbound Marketing Manager is responsible for owning and executing the outbound motion from the ground up, mostly through Outreach.io. This role runs end-to-end processes, thinks critically, diagnoses issues, all while being aligned with sales. The role will ensure that outbound is a trusted, sales-adopted engine for pipeline creation.

Responsibilities

~1 min read

→End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc)
→Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences; treat sales feedback as a design input
→Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute
→Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact
→Performance and iteration: track sequence performance (open, reply, engagement, meeting-booked rates) and continuously refine based on what's actually working in the field
→Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement
→Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today

Proven track record getting sales teams to adopt and execute marketing-built sequences
Strong relationship-building instincts with sales leadership; comfortable being in the room with SDR managers and AEs regularly
Experience diagnosing and fixing broken sales-marketing handoffs, not just building net-new programs
Sharp messaging instincts
Data-driven: comfortable analyzing sequence performance and making the case for what to kill, keep, or change

Bachelor’s degree in related field or equivalent business experience
4+ years in outbound or sales development marketing, with direct experience managing tools like Outreach, Salesloft, or similar
B2B SaaS or MSP/channel experience a strong plus