Product Marketing Manager

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

The Product Marketing Manager (PMM) for the Commerce Division is responsible for developing and executing go-to-market strategies that drive awareness, adoption, and growth for Cordance’s e-commerce and thrift retail solutions. This role bridges product management, sales, and marketing, ensuring that product value is clearly articulated to the market and internal stakeholders.

Go-to-Market Strategy:

• →Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division.
• →Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies.
• →Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content.

Positioning & Messaging

• →Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions in the e-commerce and thrift retail marketplace.
• →Translate technical capabilities into business benefits for various audiences, including prospects, customers, analysts, and internal teams.

Sales Enablement

• →Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis.
• →Collaborate closely with the sales team to drive product understanding, improve win rates, and shorten sales cycles.

Market Intelligence

• →Maintain a deep understanding of Commerce trends, regulatory changes, customer needs, and competitive landscapes.
• →Provide feedback to product management to inform product roadmap decisions.

Content & Demand Generation Support

• →Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets focused on e-commerce and thrift retail topics.
• →Support customer advocacy efforts by identifying and developing customer success stories.

Product Adoption & Customer Success

• →Work closely with customer success and product teams to drive adoption of Commerce products.
• →Develop onboarding materials, product documentation, and in-product guidance to support customer success.

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 5+ years of product marketing experience in B2B SaaS, with at least 2 years focused on Commerce (e-commerce and thrift retail is a plus), risk management, legal tech, or related industries.
• Proven experience supporting product launches, developing positioning and messaging, and enabling sales teams.
• Strong written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent collaboration skills across product, marketing, and sales teams.