Field Marketing Manager, North America

CanadaRemoteFull-Timemid

MarketingField Marketing Manager

1 views0 saves0 applied

Apply Now

Quick Summary

Overview

About Cority Cority helps customers see and prevent risks across their operations in real time. Our EHS+ platform converges people, data,

Technical Tools

asanamarketosalesforceb2bproject-managementsaasstrategic-planning

About Cority

Cority helps customers see and prevent risks across their operations in real time. Our EHS+ platform converges people, data, and AI agents to provide a clear view of information people can trust, automate workflows that make people more impactful, and deliver personalized insights and expertise to improve decision-making. While most solutions respond to risks one at a time, Cority helps prevent them across environmental management, employee health, safety, quality, and sustainability. For 40 years, Cority has been the market leader in EHS+, recognized by top analysts and trusted by more than 1,500 of the most complex organizations worldwide. Cority has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

About the Role

~3 min read

We’re seeking a results-driven Field Marketing Manager to design and execute high-impact programs that drive pipeline growth, accelerate deal velocity, and enhance brand presence across key segments. This role serves as a strategic bridge between marketing, sales, business development, and partners—owning regional demand generation and go-to-market alignment. You'll lead the execution of integrated campaigns, regional ABM strategies, and sales enablement initiatives to support revenue goals.

This is a highly cross-functional role that combines strategic planning with tactical execution across digital, in-person, and partner channels. You’ll play a critical role in translating corporate strategy into marketing action—serving as both a thought partner and executional powerhouse for the revenue organization.

Demand Generation & Pipeline Acceleration. Design and execute regional campaigns that drive net-new pipeline and accelerate existing deals. Leverage a mix of inbound and outbound tactics including content syndication, digital advertising, field events, webinars, and nurture programs.

Account-Based Marketing (ABM). Partner with sales and BDR team to create and execute ABM programs for high-value target accounts. Build personalized multi-channel experiences that increase engagement, influence buying committees, and drive conversion.

Sales Alignment & Enablement. Act as a strategic partner to sales by delivering programs that support territory goals. Communicate campaign plans so that sales teams can effectively leverage marketing initiatives.

Campaign Execution & Project Management. Own end-to-end execution of integrated field campaigns—ensuring timely delivery, audience alignment, and channel optimization. Collaborate with content, digital, and operations teams to bring campaigns to life.

Performance Reporting & Optimization. Measure campaign effectiveness using marketing attribution models, pipeline influence metrics, and engagement analytics. Provide regular reporting to key stakeholders and iterate based on insights.

Cross-Functional Collaboration. Liaise with global marketing, product marketing, and SMEs to align messaging, content, and strategy across regional and global initiatives.

Design and manage channel marketing programs to engage and enable partners, drive indirect revenue, and expand market reach.

Bachelor’s degree in marketing, business, or related field

5+ years of B2B SaaS marketing experience, including 3+ years in a field or demand generation role

Strong experience with account-based marketing (ABM) and named account strategy

Proven ability to partner closely with enterprise sales teams and influence pipeline outcomes

Hands-on expertise in Salesforce, Marketo, and campaign analytics tools

Demonstrated success executing multi-channel programs across the funnel—from awareness to revenue

Strong grasp of modern B2B marketing tactics including digital advertising, lifecycle nurture, content strategy, and event marketing

Excellent project management and cross-functional communication skills

Curiosity for new marketing trends, technologies, and buyer behavior insights

Familiarity with webinar tools such as ON24.

Prior exposure to campaign intake process management or internal service desk tools (e.g. Asana).