Director- Commercial Effectiveness, South Asia

Position Overview: The Director – Commercial Effectiveness (Commercial Excellence) is a senior leadership role responsible for driving end‑to‑end commercial effectiveness across the Crop Protection businesses. This role shapes and executes the commercial excellence strategy to deliver sustainable growth, productivity, and customer-centric outcomes through strong ownership of field force effectiveness, digital enablement, customer loyalty programs, commercial analytics, and sales capability building. Key Responsibilities: * Define and execute a comprehensive Commercial Excellence roadmap for Crop Protection businesses aligned with overall business strategy and growth priorities. * Act as a strategic advisor to Sales and Marketing leadership on go‑to‑market models, channel strategy, pricing execution, customer segmentation, and portfolio prioritization. * Drive enterprise-wide adoption of standardized commercial excellence frameworks while allowing for business‑specific nuances. * Lead Field Force Effectiveness initiatives including territory design, target setting, call planning, workload optimization, incentive effectiveness, and performance governance. * Ensure optimal deployment of sales resources to maximize reach, coverage, and ROI across regions and customer segments. * Partner with Sales Leadership to continuously improve sales productivity and execution discipline. * Own and accelerate the digital commercial agenda, including CRM adoption, digital selling tools, omnichannel engagement models, and sales process digitization. * Collaborate with IT/Digital teams to deploy scalable, user‑centric solutions that enhance sales effectiveness and customer experience. * Drive high adoption, data quality, and value realization from digital platforms across the field organization. * Design and lead Customer Loyalty Programs across Crop Protection businesses to strengthen customer relationships and lifetime value. * Utilize customer insights, segmentation, and value-based approaches to enhance retention, cross‑sell, and share of wallet. * Ensure loyalty initiatives are measurable, compliant, and aligned with brand and commercial objectives. * Build and lead a strong Commercial Analytics capability, delivering actionable insights across performance management, forecasting, pricing execution, promotions, and customer behavior. * Drive data‑driven decision-making by translating analytics into clear business recommendations for leadership teams. * Establish standardized dashboards, KPIs, and governance models to track commercial performance and ROI. Key Stakeholders and Interactions: The role partners closely with Business Unit Heads, Marketing, Sales, Finance, IT/Digital, embed best‑in‑class commercial practices across the organization. Qualifications & Experience * MBA or equivalent postgraduate degree in Management, Marketing, Strategy, or related field. * 15+ years of progressive experience in Commercial Excellence, Sales Enablement, Strategy, or related roles within the Agri, Seeds, Crop Protection, FMCG, or Life Sciences/Pharma sectors. * Strong hands-on experience across field force effectiveness, digital transformation, analytics, and customer-focused commercial models. * Proven ability to lead and scale diverse, cross‑functional teams. * Build a high‑performance, collaborative culture with clear accountability and strong talent pipelines. * Champion continuous improvement, innovation, and best practice sharing across teams and geographies. * Ensure all commercial excellence initiatives comply with company policies, regulatory requirements, and ethical standards. * Lead change management efforts to drive adoption of new processes, tools, and ways of working across the organization.